advertising
Print leads with 66% share in agriculture advertising; digital sees steady 18% growth
OOH ad firm Cash UR Drive sets Rs 123–130 price band for Rs 61-crore IPO
P&G Hygiene and Health Care cuts advertising spend by over 50% in June quarter
CTV ad revenue to reach $51 billion by 2029, equaling 45% of traditional TV ad spend
Regional advertising becomes strategic priority this festive season
Paytm’s Q1 revenue from marketing services declines by 12.4% (YoY) to Rs 247 crore