Top Advertising, Marketing and Media news headlines of today - Sept 16, 2025

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  • Sep 16, 2025 18:14 IST

    Over 70% of urban indians plan higher festive spending in 2025: Hansa Research

    Electronics and home appliances lead festive spending at 44%, followed by fashion at 39% and home décor at 28%, while digital channels influence over 60% of consumers. Read more...



  • Sep 16, 2025 17:05 IST

    Tata Play, Culver Max clash over audit request at TDSAT hearing

    The dispute is now under the scrutiny of TDSAT, which has scheduled hearings over the next two days. Read more...



  • Sep 16, 2025 17:04 IST

    Arjun Kapoor breaks his straight face for Call Me Chunky ice cream

    Kapoor keeps a straight face through funny, exaggerated situations until tasting Call Me Chunky ice cream, when his emotions of joy, surprise, and laughter show. Read more...



  • Sep 16, 2025 16:45 IST

    NDTV rights issue explained: What investors and the public need to know

    NDTV’s rights issue is not just a routine capital raise; it comes after a series of loans and financial arrangements with Adani Enterprises, the conglomerate that has been steadily increasing its stake in the company. Read more...



  • Sep 16, 2025 16:04 IST

    Apollo Tyres wins Team India jersey sponsorship through 2027

    According to industry sources, JK Tyre and Canva also participated in the process. Birla Opus Paints had shown interest but chose not to enter the bidding round. Read more...



  • Sep 16, 2025 15:49 IST

    Pantomath Group appoints Abhishek Gupta as MD and CCO

    Abhishek Gupta

    Gupta joins Pantomath Group with more than 25 years of experience in financial services, retail, and telecom, having led senior marketing roles at Edelweiss Life, The MobileStore, and Bharti Retail. Read more...



  • Sep 16, 2025 15:36 IST

    Seagram’s Royal Stag brings in Sidharth Malhotra, Badshah, Naga Chaitanya and Payal Dhare as ambassadors

    The new ambassadors join cricketers Rohit Sharma, Jasprit Bumrah and Suryakumar Yadav, broadening the brand’s presence across cricket, cinema, music and gaming. Read more...



  • Sep 16, 2025 15:20 IST

    dCell redesigns brand identity for Piramal Littles’ childcare products

    The refreshed design introduces a unified visual system across diapers, skincare, feeding products and toys while retaining brand familiarity. Read more...



  • Sep 16, 2025 14:45 IST

    Commerce Ministry directs retailers to highlight GST-related discounts

    Ministry of Commerce instructs physical retailers to reflect GST reductions on bills and promote “Discount due to GST” across print, TV, and online networks. Read more...



  • Sep 16, 2025 13:31 IST

    Cartoon Network shows return on Tata Play through Cartoon Network Forever

    Cartoon Network Forever, an ad-free platform from Tata Play and Warner Bros. Discovery, returns popular series like Tom & Jerry, Scooby Doo, and The Powerpuff Girls. Read more...



  • Sep 16, 2025 13:16 IST

    Marico names Fatima Sana Shaikh as brand ambassador for Kaya Products

    Marico highlights Fatima Sana Shaikh’s association with Kaya as reflecting the brand’s science-backed skincare approach and dermatologist-led product range. Read more...



  • Sep 16, 2025 13:15 IST

    Prasar Bharati to strengthen WAVES OTT with major recruitment drive

    The hiring initiative covers more than 40 positions across multiple categories, with roles spanning content acquisition, operations, production, creative design, IT management, marketing and financial planning. Read more...



  • Sep 16, 2025 12:25 IST

    Kantar Insights and Bharti Airtel lead winners at MRSI 33rd Annual Seminar

    The seminar opened with a keynote by Saurabh Garg, Secretary, Ministry of Statistics, highlighting the role of data in India’s development and long-term economic growth. Read more...



  • Sep 16, 2025 11:01 IST

    Swiggy rolls out low-cost food delivery app ‘Toing’ in Pune

    Toing targets price-conscious users including students and young professionals, with the app on App Store and Play Store offering meals mostly in the Rs 100–150 range. Read more...



  • Sep 16, 2025 10:39 IST

    Affinity acquires French startup Affilizz to expand affiliate technology

    Under the deal, Affilizz will merge into Affinity’s NucleusLinks, combining shopping widgets on the frontend with backend tools for revenue optimisation and automation. Read more...



  • Sep 16, 2025 10:35 IST

    Myntra partners with Sourav Ganguly to launch ethnic wear label ‘Souragya’

    Launched ahead of Durga Puja, ‘Souragya’ has been developed under a licensing agreement, with MJIPL extending design expertise and brand-building support. Read more...



  • Sep 16, 2025 10:32 IST

    Celeb endorsements don’t move the needle in health insurance anymore: Niva Bupa CMO

    CMO Nimish Agrawal says consumers today are “well-read and street-smart”, as the insurer banks on influencers, regional content and pop culture storytelling to push ReAssure 3.0 in tier 2 and 3 markets. Read more...



  • Sep 16, 2025 10:21 IST

    Tier-II and tier-III markets drive durables’ festive advertising push

    consumer-durables-story

    Consumer durables brands are focusing on smaller cities, combining EMI offers, omnichannel strategies, and digital-first campaigns to capture festive demand. Read more...



  • Sep 16, 2025 09:27 IST

    CRED ‘too young’ for IPO, says Kunal Shah

     

    kunal-shah-1
    Kunal Shah

     

    On Monday, CRED unveiled several offerings for its members, including an asset tracking and net worth monitoring tool that integrates mutual funds, stocks, NPS, fixed deposits, digital gold and bank balances. Read more...



  • Sep 16, 2025 09:15 IST

    WhatsApp privacy policy: Meta challenges CCI penalty, says regulator defined market wrongly

    Meta says CCI case rests on assumptions of future conduct, while WhatsApp maintains regulator has no jurisdiction on data safety issues. Read more...



  • Sep 16, 2025 09:05 IST

    Google parent Alphabet hits $3 trillion market cap for the first time

    The company’s market cap crossed the $3 trillion threshold just after 2 p.m. ET, with shares trading at an all-time high. Read more...



  • Sep 16, 2025 09:01 IST

    Prudent cost discipline and tech integration to power Zee’s next growth era: Punit Goenka

    Chairman R Gopalan said ZEEL’s agility amid disruption and sharper focus on content quality, cost efficiency and digital profitability is driving steady gains. Read more...



  • Sep 16, 2025 08:58 IST

    Zee Entertainment’s Samrat Ghosh resigns

     

    Samrat Ghosh
    Samrat Ghosh

     

    Ghosh, Chief Cluster Officer – East, North & Premium Cluster, Programming at Zee Entertainment Enterprises (ZEEL), stepped down effective September 15, citing personal reasons. Read more...



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