News as it is - NewsDrum.in

Best Media Info

Special

Commentary Guest Times Rising Star In-depth

Interviews

Advertising Digital Marketing Print Radio Television

Events

Cannes Lions Goafest

Misc

Industry Briefs

Partner Content

How TV platforms can keep the boat afloat in times of media fragmentation

In an interaction with BestMediaInfo.com, media analysts and strategists pointed out that what’s changing narratives for the time spent on TV is the rise of short-form content consumption, accompanied by web series and availability of TV shows on OTT platforms

Multiple mini-festivals within a large event to make Vh1 Supersonic 2023 special: Gaurav Mashruwala of Viacom18 Live

Brands go all out to celebrate Valentine’s Day 2023

Advertisment

: BCCI onboards Saudi Tourism Authority as official partner for IPL
In Marketing

: WPL 2023: BCCI bans teams from partnering with crypto, betting and tobacco companies
In Television

: Indian adex to grow by 16% and settle at Rs 1,04,230 crore: Madison Media
In Advertising

Advertisement

: Why IPL won’t scale up on Digital
In Partner Content

: GroupM's TYNY 2023 report sheds light on key growth drivers for brands this year
In Marketing

: Viacom18 ropes in Sizmek by Amazon as third-party measurement partner for IPL 2023
In OTT

: 7UP announces roping in of Rashmika Mandanna as brand ambassador through a new video
In Marketing

: Sony SAB to present new romance drama ‘Dhruv Tara- Samay Sadi Se Pare’
In Television

: SAMCO Securities onboards Dentsu Creative as its digital agency, Womb as creative agency
In Advertising

: Prime Video to present test match series between England and New Zealand
In OTT

: Big FM to return with Season 8 of ‘Big Golden Voice’ with Javed Ali as judge
In Radio

: AdLift becomes digital AOR for The Luxe Nomad
In Digital

: Celebrity Cricket League 2023 to kickstart next week
In Marketing

: Addressable TV becoming mainstream and boom-time for sports business: GroupM's TYNY report
In Advertising

: HT Media reports negative PBT of Rs 30 crore in Q3FY23
In Print

: BMW Motorrad India awards its digital and creative mandate to Sociowash
In Advertising

: Cheil India appoints TBWA’s Srijib Mallik as head of Samsung Business
In Advertising

: NBDA condemns IT surveys conducted at BBC offices in India
In Television

: Zee Media’s revenue falls 29.25% in Q3FY23
In Television

: Nicola Mendelsohn and Justin Osofsky to lead global ad sales and partnerships at Meta
In Digital

: aha to invest Rs 1,000 crore towards expansion over next three years
In OTT

: Indian adex to grow by 15.5% to reach Rs 1,46,450 crore in 2023: GroupM TYNY report
In Advertising

: ETNowNews claims 10 million users clocked within 20 days of launch
In Industry Briefs

In-depth

In-depth: Is enticing the lost talent to big tech and start-ups on priority list of ad agencies?

: WPL 2023: The opportunities and challenges for Viacom18 in the inaugural year

: India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work

: India versus Bharat: Marketers deliberate on the art of marketing

Television

Zee Media to appoint Abhay Ojha as CEO

: In Star Sports vs Jio battle this IPL season, advertisers weigh in benefits of TV advertising

: Zeel records muted revenue at Rs 2,127 crore in Q3FY23

: Star Sports onboards seven sponsors for ICC Women’s T20 World Cup

Advertising

McDonald’s India - North and East takes the digital route to introduce its new Chicken McWings

: Warc and Master of Advertising Effectiveness join forces

: Publicis Business bags creative mandate for agri-tech start-up Ninjacart

: Brands go all out to capture audience’s attention this Valentine’s Day

Marketing

Kingfisher Ultra launches new music IP ‘Ultra Soulflyp’

: We onboard celebrities who do justice to ad’s storytelling, beyond just looking at their stature: Sunder Balasubramanian of Myntra

: Manan Shah moves on from Truecaller

: 77% of Indian shoppers are transacting more online now, compared to 57% globally: Criteo

Digital

Noesis.Tech integrates AI to launch GPT-powered chatbot for customer servicing

: My Baby Babbles’ digital mandate goes to Bright Brain

: Sociapa bags the digital mandate for Patanjali’s Nutrela Nutrition

: Shemaroo teams up with Polygon to launch ‘Virtasy’ – a movie NFT marketplace

Ad Craft

Nimrat Kaur features in Organic Harvest’s new campaign

: Acko celebrates the new and changed Mumbai in its new campaign

: Lux Cozi aims to break the gender stereotype by featuring Jacqueline Fernandez in latest campaign

: Akshay Kumar showcases Sting’s ‘jolt of energy’ proposition in its new campaign

Print

Dainik Jagran – inext wins 2 trophies at WAN-IFRA South Asian Digital Media Awards

: Finance Minister Nirmala Sitharaman unveils Business Today’s 31st anniversary issue

: DB Corp’s net profit stands at Rs 483 million in Q3FY23; reports 2.6% YoY ad revenue growth

Radio

Red FM announces fifth edition of ‘Swag Fest’

: Prashant Panday quits Radio Mirchi as CEO and MD

: Q3FY23: Radio City’s EBITDA grows 64% QoQ to reach Rs 14.5 crore

OTT

Disney+ Hotstar to present season 3 of Aashiqana

: Zee5 celebrates its fifth anniversary with ‘5X Thank You’ campaign

: OTTplay Premium to now offer 15 OTTs in one app

Interviews

TRAI releases consultation paper on FM radio broadcasting issues

: Disney cuts 7,000 jobs globally

: Global headwinds to have an impact on adex this fiscal year: Rohit Ohri of FCB Group India

: Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India’s Shekhar Banerjee

: Agency leaders must stand firm and correct the narrative in the ad industry: Santosh Padhi

Guest Times

The Eveready-Rediffusion chemistry that powered Give Me Red

: Revolutionise your search: Discover how AI is changing the game

: How Generative AI will be a boon for the ‘original’ creative economy

: D2C brands: 2022 year it was and 2023 future it holds

: An integrated approach to creativity in 2023

Commentary

Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?

: Commentary: Why News channels must uphold sanctity of BARC viewership data

: Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?

: Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI