US-Israel-Iran war puts ROAS back on the table as brands tighten discretionary ad spends
Why Essentia Home says ultra-luxury marketing is “brand psychology”, not performance hacks
“Speed is a strategy”: JP Morgan on how agencies must compete in 2026
Meta updates ad measurement framework, revises click attribution and engaged-view metrics
Pocket FM partners with OpenAI to expand AI tools for audio content creation
Cheerio AI raises Rs 8 crore seed round led by Artha Venture Fund II
Estée Lauder acquires full stake in Forest Essentials, strengthens India presence
Parle rolls out campaign highlighting Fusion Candy’s dual flavours
Advertising
Samsung Ads promotes Nishit Kanchan as General Manager and Head of Revenue India
Kinnect and 22feet will take on just five new clients in 2026, says CEO Chandni Shah
Ad Craft
Holi 2026 ads shift from colour spectacle to meaning-led stories and social-first playbooks
Karan Aujla introduces Zyro India with ‘Nothing Unnecessary’ digital campaign
Manyavar-Mohey pulls off instant moment marketing with newlyweds Rashmika and Vijay
Sintex unveils new TVC highlighting 50-year warranty and generational trust
Marketing
Former Ola executive Ashish Bajaj starts 10on10 Foods with Rs 2 crore pre-seed funding
Estée Lauder acquires full stake in Forest Essentials, strengthens India presence
Salesforce promotes Nipun Sharma to Vice President of marketing for South Asia
Television
Zee to exit English entertainment; re-enter sports with 4 channels
Zee to revamp Big Magic as a pay movie channel
SPNI follows JioStar footsteps, prices six of its HD channels at Rs 30
SPNI lines up southern expansion; to launch Sony Vizha, Sony Telugu
Digital
Cheerio AI raises Rs 8 crore seed round led by Artha Venture Fund II
Inside the AI factory stealing millions from real journalism
INS flags newsprint shortfall as publishers remain dependent on imports
HT Media Q3 revenue flat at Rs 496.61 crore, net loss widens to Rs 23.35 crore
Sameer Singh elevated as Managing Director of Hindustan Media Ventures
Hindustan Media Ventures reports 95% drop in Q3 profit on higher expenses
Radio
BIG FM expands into real estate with new Big FM Realty vertical
MY FM goes live in seven Phase III auction markets, including Daman, Bhuj and Ratlam
Pocket FM claims Rs 300 crore in creator economy as AI-led publishing expands
Former Prasar Bharati CEO Shashi Shekhar Vempati conferred Padma Shri
Insights
Agency M&A is now a data game: 64% of deals are Digital & Data, COMvergence finds
Six cultural shifts shaping 2026 as audiences seek ‘Proof of Human’
Gen X to drive $500 billion in spending by 2030, RedSeer study finds
Ipsos study finds half of ads lack storytelling, flags effectiveness gap
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