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Industry Briefs Sponsored Partner Content

News business helps TV18 report its highest-ever full-year operating profit at Rs 1,039 crore

The broadcast arm of the Mukesh Ambani-led media investment company Netwrok18 reports 23% increase in FY22 revenues driven by a strong growth in advertising

Delayed payments add to the woes of news publishers

One in five of our customers are watching Indian content & doing so outside of India: James Farrell of Amazon Studios

In OTT

: How Unilever's decision of its F&B brands not marketing to kids impact the Indian FMCG industry?
In Advertising

: Unilever elevates Samir Singh to CMO, Personal Care division
In Marketing

: Zee Biskope launches ‘MaaiKeNaam’ campaign; to call itself ‘Zee Maaiskope’ on Mother’s Day
In Television

: Goafest 2022 announces agenda and speaker line-up
In Advertising

: Registrations begin for Season 2 of Shark Tank India
In Television

: SoCheers wins creative & digital mandate for Keya Foods
In Advertising

: Carlton D’Silva, Paresh Chaudhry, Praveen Someshwar, Rajat Ojha, and Rekha Nigam become jury chairs for Abby’s 2022
In Advertising

: iTV Network announces launch of ITV Media Institute
In Television

: Spotify announces Hindi language new original audio series ‘Batman Ek Chakravyuh’
In Digital

: Skill-based online gaming start-up Zupee launches “Saara India Khelega” campaign
In Advertising

: Prashant Kumar’s ‘Made In Future’ delves into the principles of marketing strategy in the new age
In Marketing

: Active lifestyle brand Ninety One launches ‘Engineered for More’ campaign
In Ad Craft

: Practo elevates Siddhartha Nihalani as Co-founder
In Marketing

: GoKwik appoints Home Credit’s Joyeeta Ghosal as Director of Brand Marketing
In Marketing

: Center Fruit promotes new tennis ball shape gum through In-Content Advertising on TV
In Advertising

: Zee Telugu launches fiction show- ‘Devathalara Deevinchandi’
In Television

: TV9 Bangla presents ‘Manikdar Songe’
In Television

: Cheil Worldwide India partners with EETech for ‘The Novel Bed Project’ to tackle hospital bed shortage in the country
In Advertising

: Hamdard Laboratories returns with ‘Zindagi Ka Josh Har Dum’ campaign for its brand ‘Cinkara’
In Advertising

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In-depth

In-depth: With back-to-back hits in the first quarter, are advertisers ready to roll the dice on in-cinema advertising?

: In-depth: What is fuelling the growth of Connected TV in India?

: One league, many takers: Which fantasy gaming platform will win the jackpot this IPL?

: In-depth: What is fuelling the growth of Korean & Turkish content in India

Television

Mirror Now unveils new visual identity and programming line-up

: IPL Playoffs and Final to be played in Kolkata and Ahmedabad

: Zee TV announces launch of DID Super Moms third edition

: Eurosport India becomes broadcast partner for women’s T-20 tournament FairBreak Invitational 2022

Advertising

BBH celebrates 40 years with a global short film competition- “Differently Does It”

: The One Club opens global call for entries for One Screen 2022 short film festival

: IAA announces winners of Olive Crown Awards 2022

: Indian advertising agencies put their best foot forward for Cannes Lions 2022

Marketing

AdPushup Inc announces corporate entity name change to Zelto Inc

: IPG’s Q1 FY2022 revenue increases 9.8% YoY to reach $2.23 billion

: Yakult Danone India appoints Hiroshi Hamada as Managing Director

: Flipkart to launch Product Performance Ads in partnership with Criteo

Digital

Commercial users will have to pay for Twitter, says Elon Musk

: New data from Adjust shows record in-app revenue months for Fintech, E-commerce and Gaming in 2021

: Twitter admits to overstating its user base for last three years

: Snap Inc announces new AR Tools & Camera features at its Annual Partner Summit

Ad Craft

Hirect India’s new film celebrates the journey of a manager

: ZestMoney introduces its mascot ZeeGee with the new #GameNeverOver brand campaign

: CarDekho unveils “Sapna re” ad campaign featuring Akshay Kumar

: vivo’s brand purpose film encourages Indians to #LiveTheJoy

Print

Good Morning India launches ‘The Business Guardian’ newspaper

: Ad rate hike won’t impact the ad inventory inflow of newspapers, say advertisers

: Moneycontrol takes on Economic Times in a print ad

Radio

Club FM wins a Bronze at NYF Radio Awards 2022

: Mirchi launches its operations in Dallas, Texas

: Big FM returns with Season 2 of sporting & trivia contest ‘T20 Mahayodha’

OTT

Amazon Prime Video to double content investments in 5 years in India; Forays into original movies

: Netflix ropes in White Rivers Media to build up hype for homecoming of ‘Gangubai Kathiawadi’

: Radio City & Mid-Day successfully culminate Season 3 of Hitlist OTT Awards

Interviews

Focusing on new-age app clients for growth, says Niti Kumar, COO, Starcom

: Our internal policies & how we manage talent will make us stand out: Gautham Reghunath & PG Aditiya of Talented

: Launch of Times Now Navbharat and ET NOW Swadesh will fuel our growth by 20%, says MK Anand of Times Network

: Advertising spends to see a boost during upcoming IPL & cricket season; will be an exciting summer for brands, says Perfetti’s Rohit Kapoor

: Corruption is absolutely a no-no for any of the businesses, says Shams Jasani of Wunderman Thompson

Guest Times

Mobile apps are leveraging Smartphone OEMs during IPL to advertise big

: Branding vs Marketing vs Advertising

: 'No time to die, Shane Warne!'

: Brands of war: When Russia invades Ukraine

: Any encroachment on ITU recommended guard band in 5G allocation will impact the Indian broadcast industry

Commentary

Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?

: Commentary: Why News channels must uphold sanctity of BARC viewership data

: Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?

: Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI