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CPM versus ER: How advertisers prefer to buy ads on CTV

Advertisers tell BestMediaInfo that both CPM and slots are important to them but their decision depends on the type of programs/activity be it marquee sports events, impact shows, etc. The choice also depends on factors like target audience, advertising goals, budget flexibility, etc

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IPG Mediabrands first holding company to strike deal for Prime Video advertising
IPG Mediabrands first holding company to strike deal for Prime Video advertising
In OTT
Karan Johar partners with MyGlamm to unveil MyGlamm POUT with new campaign
Karan Johar partners with MyGlamm to unveil MyGlamm POUT with new campaign
Super 7 ads of the week: Here’s a spotlight on this week’s ads that captivated our attention
Super 7 ads of the week: Here’s a spotlight on this week’s ads that captivated our attention
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Kotak Life ropes in Rajkummar Rao as brand ambassador
Kotak Life ropes in Rajkummar Rao as brand ambassador
Digital economy to contribute 20% of India’s GDP by 2026: Union Minister Chandrasekhar
Digital economy to contribute 20% of India’s GDP by 2026: Union Minister Chandrasekhar
Election Centre Metaverse records over 25k users in 500 parallel rooms: ABP Network
Election Centre Metaverse records over 25k users in 500 parallel rooms: ABP Network
BQ Prime rebranded as NDTV Profit
BQ Prime rebranded as NDTV Profit
CNBC-TV18 celebrates its 25th anniversary
CNBC-TV18 celebrates its 25th anniversary
Prime Video to premiere ‘Mission Start Ab’ on December 19
Prime Video to premiere ‘Mission Start Ab’ on December 19
In OTT
My FM launches season 10 of 'Rangrezz'
My FM launches season 10 of 'Rangrezz'
Viacom18 Digital Ventures' Senior VP and Business Head Chanpreet Arora resigns
Viacom18 Digital Ventures' Senior VP and Business Head Chanpreet Arora resigns
In OTT
HDFC Bank’s PayZapp campaign showcases diverse payment options
HDFC Bank’s PayZapp campaign showcases diverse payment options
Rajan Bhalla launches Fresh Talent Films for aspiring actors and writers
Rajan Bhalla launches Fresh Talent Films for aspiring actors and writers
India, ICC Cricket World Cup, 'Pathan' and 'Jawan' among Wikipedia’s most popular articles of 2023
India, ICC Cricket World Cup, 'Pathan' and 'Jawan' among Wikipedia’s most popular articles of 2023
Star Sports unveils Pro Kabaddi League promo starring Vicky Kaushal and Tara Sutaria
Star Sports unveils Pro Kabaddi League promo starring Vicky Kaushal and Tara Sutaria
Cisco survey reveals 85% of Indians likely to increase app usage
Cisco survey reveals 85% of Indians likely to increase app usage
Centre blocked 122 YouTube news channels since Dec 2021: Anurag Thakur
Centre blocked 122 YouTube news channels since Dec 2021: Anurag Thakur
80% of Prosumers surveyed willing to go to party hosted by brand: Havas Prosumer report
80% of Prosumers surveyed willing to go to party hosted by brand: Havas Prosumer report
Four-week rolling continues to discourage news channels from covering real news
Four-week rolling continues to discourage news channels from covering real news
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