Ad Craft

Arjun Kapoor breaks his straight face for Call Me Chunky ice cream

Cadbury Dairy Milk adds a milky twist with MILKINIS

Kareena Kapoor and Saif Ali Khan showcase Spotify’s personalised playlists

The Arvind Store shows how perfect fit changes the game

Super 7 ad of the week: Creative campaigns bringing moments to life

Taneira reimagines the saree as an expression of affection and memory

When Dr R.D. Sharma does the math, Flipkart brings the offers

Mountain Dew highlights courage in new campaign with Hrithik Roshan

Complan’s iconic jingle returns as a digital sound cue on Zepto checkout

Levi’s brings baggy denim back with Alia Bhatt and Diljit Dosanjh