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GEC Watch: Colors retains 4 spots in top 10 weekday shows three weeks in a row

Leo Burnett Portfolio Night rocks in Delhi

New ASCI initiatives to ensure faster, stringent action against ads violating its code

Lenovo has smartphones ‘For Those Who Do’

Hindustan Times increases focus on Gurgaon with ‘Gurgaon Special’

Sony launches its magnum opus ‘Maharana Pratap’

Vh1 starts a new game of love ‘Catfish’

Comedy Central brings another sitcom ‘Greek’

ET NOW launches new morning show ‘Morning Bets’

Dish TV reports 7.6% growth in revenues in Q4 FY13

MEC launches Mercedes Benz A Class with experiential digital media campaign

Flashed Yesterday: Network18 divests stake in Webchutney to Dentsu India

Television

GEC Watch: Colors retains 4 spots in top 10 weekday shows three weeks in a row

Star Plus’ shows Diya Aur Baati and India’s Dancing Superstar continue to top the weekday and weekend charts, respectively, in Week 20

Advertising

New ASCI initiatives to ensure faster, stringent action against ads violating its code

NAMS starts tracking upheld complaints ads to ensure they don’t reappear. Appoints Chief Operations Officer responsible for complaint lodging, investigation, redressal and follow-up process

IRS Q4 2012

IRS Q4 2012: Degrowth continues for top 10 Hindi magazines

Seven out of the top 10 Hindi magazines register negative growth. Grih Shobha dislodges Grehalakshmi by a small margin

Print

Hindustan Times increases focus on Gurgaon with ‘Gurgaon Special’

The launch is supported by multi-media campaign with the tag line “Your Gurgaon, Your Voice”

Ad Craft

Lenovo has smartphones ‘For Those Who Do’

Developed by Ogilvy & Mather, the TVC showcases a comprehensive range of smartphones complementing needs and price requirements of every kind of consumer

Digitisation

15 cities under DAS-II achieve nearly 100% digitisation

136 lakh set-top boxes have already been installed by MSOs and DTH operators

Marketing

Global marketing outlook remains positive in May: WARC

Marketing budgets rise for fifth consecutive month, but Europe slips back; staffing levels continue to rise rapidly in all regions

Digital

MEC launches Mercedes Benz A Class with experiential digital media campaign

Creates ‘A Class Pulsate contest’ in association with MTV

Radio

India secures 18 finalists at NYF 2013 Radio Awards

BIG FM leads with 7 shortlists followed by Radio Mirchi and Fever FM with 3 nominations each

Industry Briefs

Headlines Today brings opinion poll on the UPA’s last report card

The special edition focused on UPA Govt.’s performance in the 2nd term

Interviews

Interview: Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot India

'Last year wasn’t a great year for India. But this year, too, I did not see great commercials which can go and make a mark at Cannes.'

Guest Times

Guest Times: Brands need to plan better for mileage at IPL

Ganapathy Viswanathan, VP, Optima Response, wonders if logo branding on players’ jerseys is worth the money spent

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My Story: Rejected by NID, I was asked by ‘God’ Subhas Ghosal, ‘Would you like to work in India’s largest ad agency?’

My Story: Rejected by NID, I was asked by ‘God’ Subhas Ghosal, ‘Would you like to work in India’s largest ad agency?’

Anurag Hira, Director, One by One Design, is a self-taught graphic designer and a college dropout by default. He has done stints in a few agencies – some of which he calls ‘snake pits’! Read on...

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