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    • For the sake of News

Breaking News: Ogilvy Delhi wins back Incredible India for 3 years

Breaking News: Three senior officials set to quit Lintas Media Group

GEC Watch: Star Plus leads with 6 shows in top 10; 4 shows are among top 5

IBF to organise Indian Television Fest in Goa

Four Indians among Dubai Lynx 2012 jury line-up

Cannes Lions 2012 entries open

NYF International Advertising Awards celebrates the World’s Best Advertising on May 2-3

Chrome Digital pioneers in digital television connectivity report

IRS Q3 2011

IRS Q3 2011: Top 10 dailies in Rajasthan IRS Q3 2011: Top 10 dailies in Rajasthan

Rajasthan Patrika continues losing readers; Dainik Bhaskar, Dainik Navjyoti and Punjab Kesri maintain growth
  • IRS Q3 2011: Top 10 dailies in Madhya Pradesh
  • IRS Q3 2011: Top 10 dailies in Maharashtra
  • IRS Q3 2011: Top 10 Dailies in Bihar
  • IRS Q3 2011: Top dailies in NCR
  • IRS Q3 2011: Parts of Delhi decoded
  • IRS Q3 2011: Parts of Mumbai decoded

Print

MiD DAY turns broadsheet to promote 'Ring Ka King' MiD DAY turns broadsheet to promote ‘Ring Ka King’

The primary aim of the integrated marketing by Colors is to showcase the scale of the event and the sheer size of the wrestlers
  • Maheshwar Peri, President & Publisher, Outlook Group, steps down
  • Penguin India turns 25
  • Outlook Group re-launches Outlook Business
  • Hindustan Times launches stapled super-compact newspaper ‘HT Mini’ in Delhi

Advertising

Breaking News: Ogilvy Delhi wins back Incredible India for 3 years Breaking News: Ogilvy Delhi wins back Incredible India for 3 years

Mandate to provide a strategy and creative vision to take Incredible India to the next level in both, the domestic & international markets
  • Breaking News: Three senior officials set to quit Lintas Media Group
  • Four Indians among Dubai Lynx 2012 jury line-up
  • Cannes Lions 2012 entries open
  • NYF International Advertising Awards celebrates the World’s Best Advertising on May 2-3

Ad Craft

The new world needs a new 'Idea' The new world needs a new ‘Idea’

Idea Cellular has rolled out a new campaign comprising three TVCs made by Lowe Lintas focusing on its new range of 3G smartphones
  • Spice gets the youth to dance to ‘Cappuccino’
  • Katrina celebrates life with Titan Raga
  • Thomas Cook shows the way to ‘travel smooth’
  • ‘You’ll come back for it’, assures Volkswagen
  • OLX returns with ‘Bech De’ campaign
  • Dish TV reveals new positioning ‘Dish Sawar hai’

Television

GEC Watch: Star Plus leads with 6 shows in top 10; 4 shows are among top 5 GEC Watch: Star Plus leads with 6 shows in top 10; 4 shows are among top 5

Colors’ Balika Badhu failed to find a place among the top 5 programmes after a long time
  • IBF to organise Indian Television Fest in Goa
  • Chrome Digital pioneers in digital television connectivity report
  • Discovery Science opens up a new programming genre Sports Science
  • GEC Watch: Star Plus, Sony and Zee TV gain in week 3

Radio

92.7 BIG FM Delhi announces winner of Big Love Story 92.7 BIG FM Delhi announces winner of Big Love Story

The gala event featured the launch of Kailash Kher’s new album “Kailasa Rangeele”
  • Rana Barua calls it a day at Red FM
  • NYF calls for entries for Radio Program & Promotion Awards 2012
  • Radio Mirchi takes Birla Sun Life campaign to masses
  • 92.7 BIG FM revamps its signature jingle
  • Fever 104 FM helps Chandani Chowk main road get renamed as Tendulkar Marg

Marketing

Percept Profile bags Red Mango Percept Profile bags Red Mango

To deliver a 360º PR mandate to the brand to position it as the game-changer product offering in the Indian market
  • A Comm executes in-store TV campaign for Snapdeal.com
  • Jagran Pehel launches photography contest ‘Gender Barabar’

Digital

Vodafone launches Super Zoozoo comic series Vodafone launches Super Zoozoo comic series

The online comic series is conceptualized and created by OgilvyOne Worldwide
  • Komli Media launches Komli Labs
  • Snapdeal.com goes mobile
  • beStylish.com strengthens management team
  • Venkat Mallik to head Tribal DDB and RAPP in India

Bollywood

Agneepath breaks Bodyguard's record with 25 Cr opening day collections Agneepath breaks Bodyguard’s record with 25 Cr opening day collections

Salman Khan starrer Bodyguard had collected 21.6 crores net on the opening day
  • Movie Review: Agneepath
  • Apsara Awards 2012 winners announced
  • Media experts choose Ekta Kapoor as ‘The Entertainment Industry Icon’ of 2011

Industry Briefs

Lokmat Media's Aurangabad initiative enters the Guinness Book Lokmat Media’s Aurangabad initiative enters the Guinness Book

On the eve of republic day, 15243 people sang the National Anthem together
  • HISTORY TV18 unravels startling secrets in ‘Nostradamus 2012′
  • SAB TV launches ‘Luv 4 India’ campaign on digital platform

Interviews

Interview: Ferzad Palia, Senior VP and GM, English Entertainment, Viacom 18 Interview: Ferzad Palia, Senior VP and GM, English Entertainment, Viacom 18

“It is very difficult to explain how well a particular channel is doing in a genre like this purely because of the monitoring system”
  • Interview: Pranay Chulet, CEO, Quikr
  • Interview: Ramesh Chembath, AVP, Sales & Marketing, Godrej Appliances
  • Interview: Sandeep Aurora, Director Marketing, Intel South Asia

Guest Times

2012: When social marketing will become marketing 2012: When social marketing will become marketing

'A perspective on the future of social media for digital marketers' - by Shekhar Mhaskar, GM Interactive, Cheil Worldwide SW Asia
  • Guest Times: It’s Effie time!
  • The lessons that Bigadda.com teaches: Alok Kejriwal
  • BOP and Corruption – By Naresh Gupta
  • Making Social Media Pay: Ivan Fernandes

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  1. Apsara Awards 2012 winners announced
  2. Agneepath breaks Bodyguard's record with 25 Cr opening day collections
  3. Movie Review: Agneepath
  4. Breaking News: Three senior officials set to quit Lintas Media Group
  5. GEC Watch: Star Plus leads with 6 shows in top 10; 4 shows are among top 5
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RISING STAR

Rising Star: Vishal Sagar, Sr. Copywriter, Cheil Worldwide SW Asia
Rising Star: Vishal Sagar, Sr. Copywriter, Cheil Worldwide SW Asia As a kid he fantasised about the work of the creative people after watching ‘Dream Merchants’. Today, he firmly believes that with clients finally giving space to creative experiments, advertising has become fun once again

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