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Breaking News: Ogilvy Delhi wins back Incredible India for 3 years

Breaking News: Three senior officials set to quit Lintas Media Group

GEC Watch: Star Plus leads with 6 shows in top 10; 4 shows are among top 5

IBF to organise Indian Television Fest in Goa

Four Indians among Dubai Lynx 2012 jury line-up

Cannes Lions 2012 entries open

NYF International Advertising Awards celebrates the World’s Best Advertising on May 2-3

Chrome Digital pioneers in digital television connectivity report

IRS Q3 2011

IRS Q3 2011: Top 10 dailies in Rajasthan

Rajasthan Patrika continues losing readers; Dainik Bhaskar, Dainik Navjyoti and Punjab Kesri maintain growth

Print

MiD DAY turns broadsheet to promote ‘Ring Ka King’

The primary aim of the integrated marketing by Colors is to showcase the scale of the event and the sheer size of the wrestlers

Advertising

Breaking News: Ogilvy Delhi wins back Incredible India for 3 years

Mandate to provide a strategy and creative vision to take Incredible India to the next level in both, the domestic & international markets

Ad Craft

The new world needs a new ‘Idea’

Idea Cellular has rolled out a new campaign comprising three TVCs made by Lowe Lintas focusing on its new range of 3G smartphones

Television

GEC Watch: Star Plus leads with 6 shows in top 10; 4 shows are among top 5

Colors’ Balika Badhu failed to find a place among the top 5 programmes after a long time

Radio

92.7 BIG FM Delhi announces winner of Big Love Story

The gala event featured the launch of Kailash Kher’s new album “Kailasa Rangeele”

Marketing

Percept Profile bags Red Mango

To deliver a 360º PR mandate to the brand to position it as the game-changer product offering in the Indian market

Digital

Vodafone launches Super Zoozoo comic series

The online comic series is conceptualized and created by OgilvyOne Worldwide

Bollywood

Agneepath breaks Bodyguard’s record with 25 Cr opening day collections

Salman Khan starrer Bodyguard had collected 21.6 crores net on the opening day

Industry Briefs

Lokmat Media’s Aurangabad initiative enters the Guinness Book

On the eve of republic day, 15243 people sang the National Anthem together

Interviews

Interview: Ferzad Palia, Senior VP and GM, English Entertainment, Viacom 18

“It is very difficult to explain how well a particular channel is doing in a genre like this purely because of the monitoring system”

Guest Times

2012: When social marketing will become marketing

'A perspective on the future of social media for digital marketers' - by Shekhar Mhaskar, GM Interactive, Cheil Worldwide SW Asia

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RISING STAR

Rising Star: Vishal Sagar, Sr. Copywriter, Cheil Worldwide SW Asia

Rising Star: Vishal Sagar, Sr. Copywriter, Cheil Worldwide SW Asia

As a kid he fantasised about the work of the creative people after watching ‘Dream Merchants’. Today, he firmly believes that with clients finally giving space to creative experiments, advertising has become fun once again

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