Mars Wrigley launches Boomer Jelly on Top with Bumrah

Delhi: Mars Wrigley has launched its latest variant, Boomer Jelly on Top. This variant combines jelly with the gum taste.

Alongside this launch, Boomer has unveiled a TVC featuring Jasprit Bumrah.

The TVC conceptualised by DDB Tribal, aims to capture the essence of Boomer Jelly on Top, highlighting the wobbling effect of the jelly as it blends with the soft gum. Viewers witness Indian cricket star Jasprit Bumrah turning a challenging situation into a moment of joy by leveraging Boomer Jelly on Top.

Nikhil Rao, Chief Marketing Officer at Mars Wrigley India, expressed his excitement about the new launch, stating, “Since its launch 30 years ago, BOOMER has become synonymous with Bubblegum and Fun. Boomer️ Jelly on Top is testimony of the same. This exciting new offering brings together the best of both worlds in a distinctive offering. We are leveraging this distinctive innovation to widen the price pack architecture of the bubblegum market to Rs 2/-. The launch will be supported by a multimedia campaign featuring none other than Boom Boom (Jasprit) Bumrah.”

Iraj Fraz, Creative Head, DDB Tribal, said, “Our favourite, Boomer is out in a Jelly Bubblegum avatar that’s sure to make everyone say ‘yes’ to fun. In this edition of the brand’s ‘Har Pal Fun Kar’ campaign, we find Boom-Boom-Bumrah, Boomer’s endorser-in-chief on a gully cricket pitch, tricking the opponent just as he’s known to outsmart the world’s best batters.”

Agency Credits: 

Creative: Rahul Mathew, Iraj Fraz, Debasish Mondal, Dhruv Tiwari, Babith Menon, Ashwini Mishra, Akansha Mitra, Harshita Chauhan, Ojaswi Bindal, Ratin Haldar

Business: Ashutosh Sawhney, Vineet Kindra, Tanishtha Kaura, Mayurakshi Chatterjee, Aparna Rastogi, Sukriti Chawla

Strategy: Surbhi Arora, Ishant Gulati and Akshita Arora

Films: Kriti Khandelwal

Production House: Corcoise Films

Director: Vishwesh Krishnamoorthy