Witnessed annual growth of 6% in total unique visitors: Jagran New Media

Delhi: Stating Comscore, Jagran New Media, the digital wing of Jagran Prakashan, said that it witnessed an annual growth of 6% in total unique visitors and has consolidated its spot at number 7 in India's top ten news and information publishers.

It wrote in a statement, “In the last six months, the leading news and information websites in India experienced an average decline of 18% while Jagran New Media sites witnessed a notable growth of 6%.”

In terms of engagement, Jagran New Media said that it witnessed a 56% increase in views and 64% growth in minutes spent on the platform.

Jagran New Media, through its 12 digital platforms, offers an array of multimedia offerings spanning News and Information, Politics, Business, Auto, Technology, Entertainment, Sports, and various other categories. 

 

In the Hindi news and information category, Jagran.com solidified its leadership position, witnessing consistent growth in users, page views, and time spent. 

It said that Jagran.com’s traffic grew by 10%. “There were also stark differences in engagement, with competitors down or flat, while Jagran.com saw large growth in Views and Visits,” the platform reported. 

Bharat Gupta, CEO of Jagran New Media, said, “Jagran New Media's growth amidst industry decline is attributed to our audience-first strategy, which tailors products to different audience segments with meaningful content. Targeting multiple niches, we follow a user-centric approach that helps us to connect with audiences on a personal level and deal with the dynamic shift in content consumption habits and preferences.” 

In the education category, JagranJosh.com has witnessed an increase in website visits by 42% over the past year, the digital media platform added. 

In the health segment, Onlymyhealth.com witnessed an increase in traffic by 35%, stated the platform.

As per Jagran New Media, “Visitors to Onlymyhealth.com are not only frequenting the site more often (+94%) but also spending substantially more time (+105%). 

Jagran New Media’s lifestyle magazine HerZindagi.com experienced a 6% increase, accompanied by rising engagement metrics such as increased page views, shared the company in a statement.