Commerce platform VTEX unveils new solutions and upgrades

Delhi: VTEX, the commerce platform for B2C and B2B brands, announced the debut of ‘VTEX Vision’, a semi-annual product showcase aimed to empower enterprise businesses striving to fuel their growth amidst increased customer acquisition costs and potential economic barriers to scaling their operations. 

For its Spring ‘24 edition, the semi-annual event provided the platform’s customer base with a digital showcase of innovations and updates. 

Santiago Naranjo, CRO at VTEX, said, "In today's dynamic market, where high-interest rates and rising customer acquisition costs have become common challenges, enterprise businesses will need to harness the power of a commerce platform that consistently delivers high-quality products, fortifies organic sales channels, and amplifies profit margins.”

“Our VTEX Vision innovations directly confront this strategic demand. By collecting feedback, data, consumer behaviour, and industry trends, we've translated these insights into actionable solutions. This marks a crucial moment where we highlight the vast potential of a commerce platform tailored for today's enterprises and the challenges of tomorrow.”

The brand’s press statement revealed the following products that VTEX announced for the Spring ’24 edition (and global debut) of VTEX Vision:

1. VTEX Ad Network: This network allows businesses to create and manage ad space across various digital storefronts, leveraging AI-driven optimisation for higher conversions and click-through rates. Additionally, it offers precision targeting, competitive auctions, and comprehensive ad campaign monitoring. 
2. WhatsApp and VTEX: The integration of WhatsApp Business Account creator in the VTEX Admin streamlines targeted campaigns, AI-driven customisation, personalised cart recovery messages, and real-time campaign monitoring. 
3. VTEX FastStore: VTEX FastStore aims to enhance customer experiences through a suite of commerce-optimised UI components, a comprehensive front-end platform and framework with performance metrics, and a Headless CMS for independent content management.  
4. ow code/no code VTEX FastCheckout and one-click-buy with Google Pay and Apple Pay: VTEX FastStore power aims to offer low-code and no-code options for building and integrating new functionalities and UI elements. This approach allows brands to customise their checkout experience. Additional features include extensive APIs for flexibility, seamless integration across sales channels, and customisable checkout flow like one-click-buy with Google Pay and Apple Pay. 
5. VTEX Data Pipeline: VTEX Data Pipeline aims to offer a streamlined solution for data sharing with a range of datasets, customisable update frequencies and destinations, while maintaining GDPR compliance and data security. 
6. VTEX Shield: VTEX Shield is an additional layer, aimed at providing a security solution designed to empower merchants with proactive monitoring, advanced threat detection, and efficient vulnerability management. Its key features include an advanced Web Application Firewall for safeguarding against online threats, a Pentest Readiness Service for running penetration tests, and a Security Monitor dashboard for proactive threat management.  
7. AI and VTEX: Live Shopping, powered by AI Chat functionality, will help VTEX customers create engaging and interactive shopping experiences, allowing them to receive immediate assistance, ultimately increasing customer satisfaction and conversion rates. 
8. VTEX AI-Powered Intelligent Search: Helps VTEX customers detect user behaviour patterns,  automatically identify and propose alternatives for search terms, and boost conversion rates. 
9. VTEX Pick and Pack: Operations improve fulfilment, reduce errors, and enhance efficiency for customers, by reducing human error and using AI to approve or reject customer return requests automatically. 

Other updates

VTEX Vision also aims to bring on an efficient Order Management System (OMS), facilitating change orders and improving communication between merchants and shoppers. This is to support the new update for VTEX Sales App.

VTEX Vision Spring ‘24 edition also brings VTEX Delivery Promise, a fulfilment-related feature which prompts visitors to input their location, showing only deliverable products, offering delivery time filters like 'same day delivery', enabling store pickup, and displaying available delivery times on product pages.