TV
India’s ad market crosses Rs 1 lakh crore; Digital captures nearly half of ad spend: Crisil
Print leads with 66% share in agriculture advertising; digital sees steady 18% growth
Government highlights framework for tackling misinformation in print, TV, and digital
Kyunki leads JioStar’s cross-screen strategy as brands demand unified reach
Balaji Telefilms 2.0: From chasing platform dreams to rewriting content playbook
Interactive, digital-first ads key to success on Prime Video’s ad-supported tier, say experts