creative

Super 7 ad of the week: Creative campaigns bringing moments to life

OpenAI appoints Michael Tabtabai as first global vice-president of creative

Agencies juggle brand pitches and campaign planning this festive season

FCB India unveils creative-first office

Jagran Film Festival launches ‘JFF Untitled’ to support emerging filmmakers

Schneider Electric India teams up with LEO India for Bring Home the Smart campaign

What do legacy brands have that D2C brands don’t? Kantar’s Soumya Mohanty explains

Ad fatigue is real, and frequency caps alone won’t save your brand

Inside Leo’s 3-point growth strategy: New brands, global briefs, wider mandates

Agencies sell brands well, just not themselves, says Marcel’s Youri Guerassimov