Sakshi Sharma

What are the driving forces of marketers' strategies in 2024?

How marketers are navigating complexities of decoding consumers' digital footprints

Well-positioned to capitalise on monetisation opportunities across TV and digital: News18's Mitul Sangani

In-depth: IPL or general elections? A tough choice for advertisers

Why should advertisers care about being on FAST channels

In-depth: Just how quick is the rise of quick commerce advertising in India?

Advertisers' confidence returns in cinema advertising; to grow in double-digits in 2024

AI reduces advertising costs, should not be considered additional expense: GroupM's Atique Kazi

On-ground IPL sponsorship consistently growing by 15%-20%: GroupM's Vinit Karnik

Indian adex in 2024 will be more stable: GroupM's Ashwin Padmanabhan