What happens to brand building when television is no longer the hero?
As marketers reduce their traditional media spends and audiences scatter across digital platforms, OTT screens, and private online communities, a new question looms large: can brand building truly happen without TV?
How Indian brands are conjuring local magic from global chills this Halloween
The WPP turnaround blueprint under the new CEO Cindy Rose
                Puma to cut 900 corporate jobs and ramp up marketing in turnaround plan
            
                The moment Coke Studio Bharat turned the cricket stadium into a concert
            
                Reliance Intelligence and Google partner to provide free Gemini AI Pro access to Jio 5G users
            
                Snabbit valuation doubles to $180 million on India’s quick home-help surge
            
                NDTV Good Times opens tickets for AR Rahman’s concert on Namo Ghat in Varanasi
            
Advertising
How Indian brands are conjuring local magic from global chills this Halloween
The moment Coke Studio Bharat turned the cricket stadium into a concert
                What happens to brand building when television is no longer the hero?
            
Ad Craft
Bingo! brings Indian ghosts back to life with ‘Desi Bhoot Bachao’
Sanya Malhotra turns a bride-seeing into a fun influencer shoot for Joy Personal Care
                Bingo! Potato Chips flips its flop era into a bold self-roast revival
            
                HDFC Securities takes on investment scams with ‘Kya Aap Taiyyar Ho?’
            
Marketing
How Indian brands are conjuring local magic from global chills this Halloween
Sensory science can turn small cues into big brand gains
                Puma to cut 900 corporate jobs and ramp up marketing in turnaround plan
            
Television
NDTV to host Power Play Bihar featuring Amit Shah and key leaders on Nov 1
Kingshuk Mitra resigns from JioStar
Digital
Snabbit valuation doubles to $180 million on India’s quick home-help surge
Snabbit’s $30 million Series C round led by Bertelsmann India Investments lifts its valuation to $180 million, reflecting India’s growing shift from food delivery to on-demand domestic help services
Moneycontrol Mutual Fund Summit 2025 Bengaluru spotlights India’s investment growth
NDTV to host Power Play Bihar featuring Amit Shah and key leaders on Nov 1
                Adyasha Roy Tomar joins KULT as Head of Creative and Brand Communication
            
Festive boost, GST cuts, soft newsprint lift DB Corp ‘Ad growth ahead of topline’: Girish Agarwal
D B Corp posts 12% rise in ad revenue to Rs 448 crore in Q2FY26
                Flipkart brings back long copy with front-page print story for Big Bang Diwali Sale
            
Radio
TRAI revises migration-fee rule for cities with no bids, reserves price to be used as base
Indian Army and Red FM organise Shauryaveer Run 2025 in Delhi
                Steve Ahern OAM joins New York Festivals 2026 Radio Awards Advisory Board
            
                TRAI’s digital radio plan welcomed, but speed, pricing to decide success: Nisha Narayanan
            
Insights
How human behaviour guides brands in the age of algorithms
Highly awarded creative work is nearly twice as effective, but only when brands commit
Guest Times
From infrastructure to intelligence: Marketing’s role in the new era of electrical and automation
How Kolkata’s durga puja turns into India’s biggest marketing moment
Partner Content
Credit cards as the best travel loan: A solo traveller’s guide to smart spending
6 tips for becoming a better fleet manager
                CNN-News18 emerges as No.1 English news channel on YouTube for Delhi Exit Poll coverage
            
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