Colgate alongside Jio and Swiggy add 'sweet frenzy' to IPL

Delhi: Colgate-Palmolive India indulged in a playful exchange alongside brands Jio and Swiggy, during the Chennai Super Kings vs. Punjab Kings IPL match on May 1.

This interaction, initiated on X (formerly Twitter), was a special serve to add to the ongoing Indian Sweets League campaign by Colgate-Palmolive India.

Commenting on the Indian Sweets League, Gunjit Jain, Executive Vice- President, Marketing, Colgate-Palmolive India, stated,  “The last thing that millions of Indians put on their teeth is sugar, not toothpaste. This behavior gets heightened during the IPL season as Indians watch with rapt attention while munching on snacks, and ending it with a sweet celebration as their team wins the match. Our new campaign reminds IPL-loving Indians to enjoy cricket, but also protect themselves from cavities by taking a strategic time-out to brush their teeth at night.”