CleverTap launches Clever.AI for customer engagement and retention

Delhi: CleverTap announced the launch of Clever.AI, its AI engine. 

Clever.AI is built on the foundation of three core AI pillars - Predictive, Generative, and Prescriptive. 

According to the brand's press statement, Clever.AI enables brands to become:

Insightful: With Predictive AI capabilities, it forecasts precise business outcomes, helping brands to anticipate customer needs. Clever.AI’s insights are powered by CleverTap's proprietary TesseractDB which ensures data granularity with an extended lookback period.

Empathetic: Taking GenAI forward, Clever.AI merges creativity with emotional intelligence, crafting content that resonates on a human level. 

Actionable: Leveraging Prescriptive AI capabilities, it provides actionable recommendations to maximise conversions throughout the customer journey.

Peter Takacs, Digital Product Manager, Burger King, said, “I would rate it 10 for its ease of use and numerous possible use cases. We uplifted our marketing campaigns by easily experimenting with multiple possibilities and quickly converging on the optimum one. It opens up a new era of continuous experimentation for us.”

Anand Jain, Co-founder and Chief Product Officer, CleverTap, said, "We're thrilled to unveil Clever.AI, a testament of our pursuit over the last several years in leading the way in adopting the latest tech to transform customer engagement. We will continue to innovate CleverTap’s All-in-One engagement platform with Clever.AI enhancing its precision in predictions, its ability to prescribe intelligent customer experiences strengthened by advanced product analytics and deeper persona profiling to ensure brands can build highly personalized experiences, and campaigns more effectively, ensuring every customer interaction is personalized and outcome driven.”

The brand revealed that Clever.AI has helped brands like TouchnGo, Swiggy, Burger King add efficiency to their campaigns. 

CleverTap will unveil its new AI capabilities through its Spring Release ‘24 event slated from May 6 to May 9, through a series of sessions on how AI can make campaigns more intelligent, efficient, and engaging for brands.