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KukuFM’s debut film pays tribute to love for Tamil language

The brand roped in Bharathiraja to lend his voice and has been directed by two-time National Award-winning director V K Prakash

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Delhi: Kuku FM aimed to pay tribute to the Tamil language with an ad campaign that celebrated the language and its culture, based on how the people in TN yearn to listen and speak in their language. 

The brand roped in Bharathiraja to lend his voice and has been directed by two-time National Award-winning director V K Prakash.

The campaign is piloted by an ad film that showcases the land, language, and its people, anchored by Bharathiraja’s narration. It will be showcased across all Tamil GEC and news channels, cinema screens, social media, and other digital spaces.

"Our focus as a brand is to not just bring older texts and legends in audio, we are actively making international bestsellers and original content available in Tamil and hence we wanted to be synonymous with the oldest living language in the world, the chord that connects all Tamilians'' says Durgesh Nandan, Head of Brand Marketing and Growth at KukuFM. “We have seen hunger for good audio content in both fictional and non-fictional categories. We developed this carefully and took a user first approach while insighting and writing the scripts. It has been absolute fun and we are thrilled to share the outcome."

“The creative challenge for us to bring the nativity and culture as close as possible to the state and biggest asset on this was bringing in Bharathiraja sir, who is a legend in Tamil Nadu”, says Prakash, the director of the films. “We shot as natural as possible in candid way and using cultural art form Terukkuttu to the film. It was exhilarating experience working on the film given freedom and collaboration provided from the client and agency. This is one ad I believe grew beyond advertising and came alive real and believable even with a celeb.”

Credits:

Agency: McCann Worldgroup, Bangalore

Production house: Trends Adfilms

Director: VK Prakash

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