Gulf Unstoppable Army film employs Dhoni look alike
This component of the campaign underscores the company's unique strategy this IPL season - entrusting CSK fans with the creation of Gulf Oil advertisements
Delhi: Gulf Oil Lubricants India has launched a Dhoni Lookalike film. This component of the campaign underscores the company's unique strategy this IPL season - entrusting CSK fans with the creation of Gulf Oil advertisements, thereby allowing CSK players, including MS Dhoni, to dedicate their focus entirely to training and their pursuit of a 6th title.
The Dhoni Lookalike film aims to highlight the absence of CSK players from this season's advertising campaigns. It showcases a Dhoni doppelgänger stepping in to fill the void, emphasising the campaign's core message: while the real heroes are busy on the field, the fans have a golden opportunity to shine off it by creating their own Gulf Oil ads.
The brand encouraged fans to submit their homemade Gulf Oil ads for a chance to have their work featured on television and win prizes.