As UPI evolves, marketers see the next frontier for conversion advertising
With over 20 billion monthly transactions and Rs. 24–25 lakh crore flowing through UPI, new players and AI-driven personalisation are transforming payment interfaces into measurable, high-intent advertising surfaces for brands
JioStar begins full migration from Chinese satellites; what changes now
WPP Media says Indian e-commerce is turning “decisively premium”, not just digital
TRAI revises migration-fee rule for cities with no bids, reserves price to be used as base
TRP guidelines to go through multiple rounds of consultation, says I&B Ministry
Delhi HC bars Ravi Mohan Studios from using ‘BroCode’ title in IndoBevs trademark case
Bingo! Potato Chips flips its flop era into a bold self-roast revival
Kabeer Biswas leaves Flipkart less than a year after joining from Dunzo
Advertising
Apple reportedly plans to introduce ads in its Maps app by next year
Surej Salim takes charge as president of The Advertising Club Madras for 2025–2026
WPP Media says Indian e-commerce is turning “decisively premium”, not just digital
Ad Craft
HDFC Securities takes on investment scams with ‘Kya Aap Taiyyar Ho?’
Super 7 ads of the week highlighting storytelling, innovation, and relatability
ITC Sunrise Spices brings Chhath stories alive with music and folk art
Goibibo brings Rishabh Pant and Navjot Sidhu together for a travel face-off
Marketing
Heritage Foods acquires 51% stake in Get-A-Way
Woodford Reserve and Jack Daniel’s gift packs elevate festive gifting
WPP Media says Indian e-commerce is turning “decisively premium”, not just digital
Deepinder Goyal commits $25 million to Continue Research exploring human longevity
Television
TRP guidelines to go through multiple rounds of consultation, says I&B Ministry
Karan Abhishek Singh resigns as CEO of Zee Media; Raktim Das to take charge
Digital
TRAI revises migration-fee rule for cities with no bids, reserves price to be used as base
Apple reportedly plans to introduce ads in its Maps app by next year
Kabeer Biswas leaves Flipkart less than a year after joining from Dunzo
Festive boost, GST cuts, soft newsprint lift DB Corp ‘Ad growth ahead of topline’: Girish Agarwal
D B Corp posts 12% rise in ad revenue to Rs 448 crore in Q2FY26
Flipkart brings back long copy with front-page print story for Big Bang Diwali Sale
Radio
Indian Army and Red FM organise Shauryaveer Run 2025 in Delhi
Steve Ahern OAM joins New York Festivals 2026 Radio Awards Advisory Board
TRAI’s digital radio plan welcomed, but speed, pricing to decide success: Nisha Narayanan
Aaj Tak Radio’s Teen Taal to record 125th episode live in Lucknow on October 4
Insights
HUL raises ad spend to Rs 1,661 crore in Q2FY26, up 9.6% YoY
Vivo stays No.1; Apple records best India quarter, but Omdia sees fade in Q4
LinkedIn ad revenue hits $8.2bn in 2025, driven by B2B creators and AI brands
Guest Times
Attention economy in India isn’t centralised. It is regionalised, localised, fiercely defended
'Great Societal Transformation' or 'Great Savings Transactions'?
Why brand building still matters in a performance-driven digital world
Partner Content
Credit cards as the best travel loan: A solo traveller’s guide to smart spending
6 tips for becoming a better fleet manager
CNN-News18 emerges as No.1 English news channel on YouTube for Delhi Exit Poll coverage
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