India’s beauty market is thriving, but it has a copy-paste problem
As global trends flood social media and performance marketing rewards familiarity, Indian beauty brands are scaling rapidly by replicating proven formats. This raises deeper questions about originality, identity and long-term brand equity
The brand problem India's B2B sector has been refusing to see
Nearly six years after TikTok ban, Instagram corners 65% of digital ad impressions
Luma launches Luma Agents for creative work built on unified intelligence
Marico’s global head of digital Juhi Singh steps down after seven-year stint
Women co-founded tech startups in India record $1.1 billion funding in 2025: Tracxn
Meta requires select advertisers to use invoicing or direct debit for ads
NDTV appoints Siddharth Narula as Revenue Head for NDTV 24x7 and Profit Brand Studio
How Yaap's IPO listing tests market appetite for agency-style digital businesses
Advertising
Meta requires select advertisers to use invoicing or direct debit for ads
Top Advertising, Marketing and Media news headlines of today - Mar 5, 2026
Ad Craft
Holi 2026 ads shift from colour spectacle to meaning-led stories and social-first playbooks
Karan Aujla introduces Zyro India with ‘Nothing Unnecessary’ digital campaign
Manyavar-Mohey pulls off instant moment marketing with newlyweds Rashmika and Vijay
Sintex unveils new TVC highlighting 50-year warranty and generational trust
Marketing
Marico’s global head of digital Juhi Singh steps down after seven-year stint
Women co-founded tech startups in India record $1.1 billion funding in 2025: Tracxn
India’s beauty market is thriving, but it has a copy-paste problem
Television
Zee to exit English entertainment; re-enter sports with 4 channels
Zee to revamp Big Magic as a pay movie channel
SPNI follows JioStar footsteps, prices six of its HD channels at Rs 30
SPNI lines up southern expansion; to launch Sony Vizha, Sony Telugu
Digital
NDTV appoints Siddharth Narula as Revenue Head for NDTV 24x7 and Profit Brand Studio
Narula brings more than 25 years of experience in media and digital revenue leadership, with previous roles at Zee Digital, Culture Machine, Disney, Bloomberg UTV, CNBC, ESPN, Sony and NDTV
Nearly six years after TikTok ban, Instagram corners 65% of digital ad impressions
Luma launches Luma Agents for creative work built on unified intelligence
How Yaap's IPO listing tests market appetite for agency-style digital businesses
Cheerio AI raises Rs 8 crore seed round led by Artha Venture Fund II
INS flags newsprint shortfall as publishers remain dependent on imports
HT Media Q3 revenue flat at Rs 496.61 crore, net loss widens to Rs 23.35 crore
Sameer Singh elevated as Managing Director of Hindustan Media Ventures
Hindustan Media Ventures reports 95% drop in Q3 profit on higher expenses
Radio
BIG FM expands into real estate with new Big FM Realty vertical
MY FM goes live in seven Phase III auction markets, including Daman, Bhuj and Ratlam
Pocket FM claims Rs 300 crore in creator economy as AI-led publishing expands
Former Prasar Bharati CEO Shashi Shekhar Vempati conferred Padma Shri
Insights
Agency M&A is now a data game: 64% of deals are Digital & Data, COMvergence finds
Six cultural shifts shaping 2026 as audiences seek ‘Proof of Human’
Gen X to drive $500 billion in spending by 2030, RedSeer study finds
Ipsos study finds half of ads lack storytelling, flags effectiveness gap
/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
/bmi/media/media_files/2026/03/06/beauty-2026-03-06-09-50-58.jpg)
/bmi/media/media_files/2026/03/06/cover-b2b-2026-03-06-10-13-09.jpg)
/bmi/media/media_files/2025/03/25/770P5ZJGOi7Jfr8JV7u8.jpeg)
/bmi/media/media_files/2026/03/06/paresh-urs-2026-03-06-09-29-39.png)
/bmi/media/media_files/2026/03/06/jake-2026-03-06-09-44-33.png)
/bmi/media/media_files/2026/03/06/luma-2026-03-06-09-54-33.png)
/bmi/media/media_files/2026/03/06/juhi-singh-2026-03-06-10-46-31.png)
/bmi/media/media_files/2026/03/06/women-startup-2026-03-06-10-11-38.png)
/bmi/media/media_files/2025/06/09/hcWXyrri7qD6qkZezMNS.jpg)
/bmi/media/media_files/2026/03/06/ndtv-2026-03-06-12-02-57.png)
/bmi/media/media_files/2026/03/05/yaap-ipo-listing-2026-03-05-18-06-25.jpg)
/bmi/media/media_files/2025/09/08/bmi-logo-2025-09-08-15-15-00.jpg)
/bmi/media/media_files/2025/06/09/hcWXyrri7qD6qkZezMNS.jpg)
/bmi/media/media_files/2025/09/08/bmi-logo-2025-09-08-15-15-00.jpg)
/bmi/media/media_files/2026/03/05/nishit-kanchan-2026-03-05-15-03-12.png)
/bmi/media/media_files/2026/03/05/chandni-shah-2026-03-05-14-09-11.png)
/bmi/media/media_files/2026/03/05/parle-2026-03-05-15-22-38.png)
/bmi/media/media_files/2026/03/03/holi-2026-03-03-11-08-17.jpg)
/bmi/media/media_files/2026/03/02/karan-2026-03-02-14-17-53.png)
/bmi/media/media_files/2026/03/02/manyavar-2026-03-02-09-47-43.png)
/bmi/media/media_files/2026/02/27/sintex-tvc-2026-02-27-10-16-30.png)
/bmi/media/media_files/2026/03/06/juhi-singh-2026-03-06-10-46-31.png)
/bmi/media/media_files/2026/03/06/women-startup-2026-03-06-10-11-38.png)
/bmi/media/media_files/2026/03/06/cover-b2b-2026-03-06-10-13-09.jpg)
/bmi/media/media_files/2026/03/06/beauty-2026-03-06-09-50-58.jpg)
/bmi/media/media_files/2026/01/13/paramount-adn-warner-2026-01-13-13-56-31.png)
/bmi/media/media_files/2026/03/03/zz-cafe-hd-2026-03-03-10-15-01.jpeg)
/bmi/media/media_files/2026/03/02/big-magic-2026-03-02-17-43-41.jpg)
/bmi/media/media_files/2025/08/29/television-2025-08-29-17-45-53.png)
/bmi/media/media_files/iFRK1uvfP5Z5wJ3EiOjQ.jpg)
/bmi/media/media_files/2026/03/06/ndtv-2026-03-06-12-02-57.png)
/bmi/media/media_files/2026/03/06/luma-2026-03-06-09-54-33.png)
/bmi/media/media_files/2026/03/05/cheerio-ai-2026-03-05-14-21-46.png)
/bmi/media/media_files/ukgF14pyIpa7vKIT2zEm.jpg)
/bmi/media/media_files/IDZ3d25nhtDEIJmxnbuv.jpg)
/bmi/media/media_files/JqpovIpGySzEarC8c4q3.jpg)
/bmi/media/media_files/2025/01/06/3MOLb43uzxMTg0Ev0pxL.jpg)
/bmi/media/media_files/2026/01/27/hindustan-media-2026-01-27-17-24-15.png)
/bmi/media/media_files/2026/03/05/pocket-fm-partnership-2026-03-05-12-28-21.png)
/bmi/media/media_files/2026/03/03/big-fm-realty-2026-03-03-13-21-01.png)
/bmi/media/media_files/PaMgVj6fAlgbCxn2bbqv.jpg)
/bmi/media/media_files/2026/02/17/pocket-fm-creator-economy-2026-02-17-13-21-39.png)
/bmi/media/media_files/2026/01/27/shashi-shekhar-vempati-2026-01-27-11-07-49.jpg)
/bmi/media/media_files/2025/06/16/0aewj7zXoynBHeGs9rUL.jpg)
/bmi/media/media_files/2025/06/16/0aewj7zXoynBHeGs9rUL.jpg)
/bmi/media/media_files/2025/11/20/asian-consumer-2025-11-20-16-22-43.jpg)
/bmi/media/media_files/2026/02/27/spending-2026-02-27-10-00-38.png)
/bmi/media/media_files/2026/02/26/storytelling-2026-02-26-10-10-04.png)
/bmi/media/media_files/2026/03/02/s-anand-seenivasgan-2026-03-02-15-40-29.png)
/bmi/media/media_files/2026/03/02/crisis-2026-03-02-10-37-59.png)
/bmi/media/media_files/2026/02/23/rubeena-singh-2026-02-23-10-10-55.png)
/bmi/media/media_files/2026/02/12/awards-2026-02-12-09-36-58.jpeg)
/bmi/media/media_files/2026/02/06/anthropic-and-the-washington-post-2026-02-06-10-53-45.jpg)
/bmi/media/media_files/2026/02/22/pexels-karola-g-5632397-2026-02-22-10-21-38.jpg)
/bmi/media/media_files/2025/12/11/fruit-blast-slot-game-review-2025-12-11-12-45-45.jpg)
/bmi/media/media_files/2025/12/11/joker-fortune-2025-12-11-12-30-36.jpg)
/bmi/media/media_files/2025/08/13/craps-strategy-for-beginners-2025-08-13-16-26-02.jpg)
/bmi/media/media_files/2025/07/07/credit-cards-as-the-best-travel-loan-2025-07-07-18-53-42.jpg)