Polycab India unveils refreshed brand identity in new campaign

Polycab India in collaboration with Posterscope has unveiled its latest campaign.

The campaign showcased the brand’s renewed brand identity, further reflecting on its vision of ‘Connecting all to a brighter future’.

In order to further strengthen the brand's presence, Posterscope, an OOH (Out-of-Home) specialist agency from Dentsu India, used a combination of traditional and modern digital media at premium inventory and specifically picked high-impact locations. The agency strategically selected significant arterial routes, junctions, routes to airports, electrical zones, and industrial areas.

Furthermore, the brand embraced the latest media trend in the city – Digital Out-of-Home (DOOH) to establish a strong connection with its target audience. Polycab showcased a 3D creative on the digital screens in Chembur RCF, Mumbai.

Imtiyaz Vilatra, MD, Posterscope India, said, “In a fiercely competitive category, it becomes imperative to rise above the noise. The rejuvenation of the Polycab brand provided us with the opportunity to demonstrate the effectiveness of DOOH and immersive media. We take pride in our ability to deliver a campaign of such grandeur."

Nilesh Malani, Executive President and Chief Marketing Officer, Polycab India, said, "We are thrilled to unveil Polycab's brand refresh campaign, which is more than just a change in appearance; it's a profound shift in our brand's essence and the way we connect with our customers. Our new brand positioning, 'Ideas. Connected.' reflects our commitment to innovative solutions that seamlessly integrate into everyday life. Posterscope’s expertise and innovation have revolutionised our OOH campaign, ensuring maximum visibility and impact.”

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