Asian Paints Royale Glitz launches campaign featuring Deepika Padukone and Karan Johar

Asian Paints Royale Glitz launched a new campaign featuring brand ambassador Deepika Padukone in a glam action girl avatar pushing boundaries.

The film also features director Karan Johar.

The Royale Glitz film showcases Padukone's whimsical relationship with the Glitz wall.

The ad film opens with an interesting action sequence featuring Padukone, elegantly styled and skilfully fighting goons in her living room. Amidst this action-packed scene, a barrage of glass and objects hurtle towards her that she dodges, striking the wall behind with force. The plot takes an intriguing turn as the action sequence unveils its true nature – a scene being filmed for a movie, directed none other than by Johar himself — a much-awaited real-life melange that fans have been eagerly waiting for. Post the shot, Padukone expects Johar to applaud and appreciate her performance, but to her surprise, the walls #StealTheSpotlight. Johar is in awe of the paint's crack-free performance & is mesmerised by its finish and sheen. Padukone is momentarily surprised but soon she also turns and starts to admire the wall.

Amit Syngle, MD and CEO, Asian Paints, said, "The new commercial for Royale Glitz ft. Deepika Padukone and Karan Johar exudes the essence of an exhilarating action-movie trailer, seamlessly integrating compelling product propositions. Our Royale Glitz range showcases a captivating sheen, coupled with durability and resilience. In today's market, consumers seek ultra-luxurious finishes for their homes, and the inclusion of crack-free* performance takes this offering to an entirely new level.”

Asian Paints Royale Glitz TVC:

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