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In-depth: Reliance-owned MSOs blocking Disney Star content – a fallout of vertical integration

Many stakeholders including the people working at the television side of Viacom18 expressed concerns as the things are playing out in the run-up to the IPL

Why Network18 won’t be entering any B2B media awards

WPL has a lot in store, say advertisers on ratings of the inaugural season

Advertisment

: Mullen Lintas appoints Ram Jayaraman as new CCO; Garima Khandelwal moves on
In Advertising

: Viacom18 secures exclusive MotoGP rights for India
In Television

: Kellogg India's Sumit Mathur joins Paytm as Chief Marketing Officer
In Marketing

Advertisement

: IPL on HD TV – The home of premium audiences
In Partner Content

: Liqvd Asia appoints Vaibhav Ajmera as Director – Business and Services for its South India business
In Advertising

: Bhavneet Bhalla joins 82.5 Communications as National Head - Strategic Planning
In Advertising

: Enter into fresh agreements with only those MSOs who’ve complied with TRAI regulation: MIB to broadcasters
In Television

: Filmmaker, adman Pradeep Sarkar passes away at 67
In Advertising

: Jio rolls out new 'Cricket Plans' offering additional data ahead of IPL
In Digital

: Network18’s ‘Green Ribbon Champions’ to honour Indian enterprises and individuals contributing to sustainability
In Television

: Zepto’s ‘Nahi Milega’ campaign shows audience the harsh realities, promises unlimited free deliveries
In Ad Craft

: Instagram unveils two new ad formats- Reminder and Search Result ads
In Digital

: Wings’ ‘Got Game?’ campaign features cricketer Shubman Gill
In Ad Craft

: Twitter to begin winding up its ‘legacy verified program’ from April 1
In Digital

: Accenture to lay off 19,000 employees owing to ‘macroeconomic concerns’ and ‘uncertainty’
In Marketing

: Lloyd’s ‘Khayaal jo ghar ko ghar banaye’ campaign features Ranveer Singh and Deepika Padukone
In Ad Craft

: Hungama unveils its all-in-one app
In OTT

In-depth

In-depth: Are brands shying from creating campaigns around religious festivities?

: In-depth: Telcos, consumer tech, auto and e-comm companies to lead advertising in IPL 2023

: In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked

: In-depth: How GECs’ push for week-long fiction programming is fairing

Television

Colors Tamil to present direct television premiere of ‘Ellam Mela Irukuravan Paathupan’ movie

: Star Bharat announces return to five-day programming

: Will removing Star Sports from base pack backfire for Reliance-owned DPOs?

: IndiaCast appoints Piyush Goyal as Chief Operating Officer

Advertising

GroupM’s Mindshare bags Maruti Suzuki’s media mandate

: Maitri Advertising Works, Pink Lemonade, Mindshare, Wavemaker win big at the Big Bang Awards 2022

: Is JioCinema’s IPL promo really taking a jab at Star Sports?

: Vibhor Gulati to head Art-E Mediatech’s new Mumbai office

Marketing

FairPlay ropes in rapper Badshah as its new brand ambassador

: Ethnic beverage brand Xotik’s Jeeru rebrands to ‘J.’

: JBL becomes headgear and audio sponsor for Delhi Capitals

: 88% brands expect to increase MarTech spending over next three years: Mirum India report

Digital

Bobble AI launches conversational commerce offering – Super

: Kapil Rathee elevated to Co-founder of Junglee Games

: Sportskeeda announces acquisition of US-based Pro Football Network

: Audible signs a multi-show deal with Hoop Entertainment

Ad Craft

99acres #LineLagJayegi campaign aims to assist property owners in selling or renting

: Yash encourages irrepressible India to ‘Rise Up, Baby!’ in Pepsi’s new campaign

: Smriti Mandhana features in Viacom18’s ‘Search Hijack’ campaign for WPL

: Mars Wrigley’s Snickers introduces Alexander and Einstein characters through its new Exam Bar campaign

Print

Forbes India to organise 12th edition of its ‘Forbes India Leadership Awards 2023’

: Indian Express Group hosts 16th edition of Ramnath Goenka Awards for Excellence in Journalism

: Indian Express announces on-ground return of 16th edition of Ramnath Goenka Awards for Excellence in Journalism

Radio

India gets 17 shortlists at New York Festivals 2023 Radio Awards

: NCLT admits insolvency plea by IDBI Trusteeship against Reliance Broadcast Network

: Red FM’s ‘Umeed Ki Run’ campaign helps national-level athlete secure a job

OTT

Can F1 TV capture India's loyal F1 fan base despite higher costs?

: Surinder Films acquires Bengali OTT platform Addatimes

: MX Player COO Nikhil Gandhi moves on

Interviews

TRAI releases consultation paper on FM radio broadcasting issues

: Disney cuts 7,000 jobs globally

: Global headwinds to have an impact on adex this fiscal year: Rohit Ohri of FCB Group India

: Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India’s Shekhar Banerjee

: Agency leaders must stand firm and correct the narrative in the ad industry: Santosh Padhi

Guest Times

Insiders, out. Outsiders, in

: Optimising media spends in the current financial crunch

: The brave new world of Purification Marketing

: How can a company use organic marketing to equal the value of an advertisement video?

: As Air Vistara dies, can Brand Vistara live?

Commentary

The curious case of quid pro quo actions of former TRAI secretary SK Gupta

: Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?

: Commentary: Why News channels must uphold sanctity of BARC viewership data

: Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?