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Industry Briefs Sponsored Partner Content

Creative usage of QR codes in ads or just following the trends- What are Indian brands up to?

As QR codes continue to take the advertising world by storm through its creative usage in the modern technological arena, industry players emphasise how the practice of using QR codes in ads is gaining momentum in the country

Wieden+Kennedy India appoints Shreekant Srinivasan as Delhi Business Head

Grateful to I&B Ministry; ZMCL order will provide level playing field for smaller players, say broadcasters

Advertisment

: From ingenious to Puja-centric, brands roll out exciting campaigns ahead of Navratri
In Advertising

: SC issues notice to Centre, states on plea seeking to restrain state govts from publishing ads outside territory
In Advertising

: Varun Dhawan becomes first Prime Bae, to share inside scoop on Prime Video content
In OTT

Advertisment

: I&B Ministry blocks 45 YouTube videos from 10 YouTube channels under IT Rules, 2021
In Digital

: Hero MotoCorp ropes in Manav Sethi as Head of Media Martech and Growth for its Emerging Mobility (EV) Business in India and Globally
In Marketing

: toothsi and skinnsi merge to launch makeO, onboards Virat Kohli and Anushka Sharma as brand ambassadors
In Marketing

: Dabur ropes in Deepika Padukone as brand ambassador for Dabur Amla Hair Oil; launches new campaign
In Advertising

: Admitad opens a new office in Gurugram to boost expansion across APAC
In Marketing

: Why Arnab Goswami refuses to listen to Anurag Thakur’s advice
In Television

: Will cable operators sustain a 5G assault on linear TV?
In Television

: CCI asks INS to share details of its members’ ad revenue sharing agreements with Google
In Print

: K Raja Prasad Reddy of Sakshi Group elected as new INS President
In Print

: We are going all guns blazing on marketing this festive season: Ranjana Krishnaswamy of Tanishq
In Marketing

: Acko brings alive its latest ‘Welcome Change’ brand proposition through three ad films
In Advertising

: Unilever CEO Alan Jope to retire at the end of 2023
In Marketing

Advertisment

In-depth

In-depth: Do brand leaders need to be wary of sharing their opinion in public?

: In-depth: Are traditional advertisers getting wary of spending on cricket?

: In-depth: Pitching for project-based creative mandate – how much sense does it make?

: In-depth: Creatively dry – Why does OOH lack the oomph factor?

Television

Star Plus extends fiction shows to seven days a week

: Zee Business launches new show ‘Rupee Ki Paathshala’ on financial education

: ABP Ananda starts Durga Puja festivities with three marquee properties

: Colors Kannada launches ‘Hello Bigg Boss Multiplex’ innovation for the 9th edition of Bigg Boss Kannada

Advertising

JBL elevates the thrill of festive season with its “Diwali Sounds Better on JBL” campaign

: 1441 Pizzeria appoints Hyper Connect as its integrated agency on record

: IndiaMART awards its social media mandate to Art-E MediaTech

: Uncle Delivery appoints Madison Media Alpha as its media agency on record

Marketing

Britannia appoints Jubilant FoodWorks’ Rajneet Kohli as Executive Director and CEO

: Maagh Advertising to come up with an IPO

: Occtagon Media Networks to expand its services in retail design and marketing

: Arvind Fashions appoints Soumali Chakraborty as Head of Marketing for apparel brand ‘Arrow’

Digital

Draft of new Data Protection bill to be released in next few days: Union IT Minister Ashwini Vaishnaw

: Almost 75% brands have been advertising on mobile gaming apps for over a year, says InMobi report

: Times Network appoints Rohit Chadda and Vinay Sarawagi in leadership roles for its Digital business

: Video game holding company Krafton picks up 19.9% stake in Bobble.ai

Ad Craft

Mondelez India presents MS Dhoni in retro look to launch Oreo for the ‘first time’ again

: HDFC Life’s latest campaign takes a look at term life insurance from the eyes of a survivor

: Wow Skin Science promises “Hair fall ki 0 tension” in its new Onion Black Seed Hair Oil TVC featuring Kartik Aaryan and Rashmika Mandanna

: Tyre brand Ralco urges users to make #NoPressureDelivery a part of every delivery instruction

Print

Mathrubhumi to organise a one-day event on World News Day

: One in two Indians planning to upgrade their gadgets and smartphones this festive season: HT Media – Aroscop report

: Cleartrip makes people rethink their splurges during sale season with a print ad

Radio

Govinda to become India’s shopping partner this festive season with Big FM’s ‘Super Duper Dhamaka’ campaign

: Red FM raises awareness for traffic safety with “Rule Mat Bhool” campaign

: Big FM announces launch of its brand-new IP, ‘What’s for Dinner’

OTT

Varun Dhawan challenges Prime Video in humorous film; Promises to reveal ‘andar ki khabar’

: MX Player to livestream T20 cricket, UAE vs Bangladesh Friendship Series 2022

: Disney+ Hotstar to present family drama ‘Karm Yuddh’ starring Ashutosh Rana, Satish Kaushik and Paoli Dam

Interviews

Legacy agencies will either have steep learning curve or adopt inorganic strategies: Sidharth Rao and Madhu Sudhan

: Wondrlab India launches Wondrlab Technologies; appoints Publicis Groupe’s Rajesh Ghatge as its CEO

: We’ve earned a lot of respect due to ‘The Unfiltered History Tour’ wins at Cannes & made India proud: Dentsu’s Amit Wadhwa & Ajay Gahlaut

: BMI Exclusive: Will take action against alcohol brands advertising directly on digital, says CCPA's Nidhi Khare

: Amul is proof that you can really become self-dependent in anything, if you really decide: RS Sodhi

Guest Times

Where Ikea gets it right and how Akasa Air gets it wrong

: Congrats Devika, but don’t be so excited India!

: Why Indians secretly hate Campa Cola and Ambassador

: How deep is your love?

: Why marketers in India must harness alternative app stores to tap greater audiences

Commentary

Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?

: Commentary: Why News channels must uphold sanctity of BARC viewership data

: Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?

: Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI