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India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work

In the second part of ‘India versus Bharat’ story, marketers point out that brands will need to be ‘innovative’ in leveraging targeting propositions and focus more on regionalisation and vernacular content

Public app aims to cross 100 million users in next three to five years: Abhijeet Ranjan of Inshorts Group

Google’s ad sales dip by 3.6%; Youtube's ad sales slip by 8% in FY2022

Advertisment

: 80% of Indians happy to pay a small fee to access ad-free content experience: Samsung Ads study
In Television

: Indian adex to grow by 15.07% to reach Rs 1,13,575 crore by end of 2024: Dentsu
In Advertising

: Emami’s adex drops by 3.16% to reach Rs 15,326 lakh in Q3 of FY23
In Marketing

Advertisment

: Marico’s adex marginally drops by 1.34% YoY to Rs 220 crore in Q3 FY23
In Marketing

: We will take legal action against Kellogg’s as plagiarism in advertising is unacceptable at all costs: Ankit Nagori of EatFit
In Advertising

: Big Bang Esports onboards Ajey Nagar aka CarryMinati as stakeholder
In Marketing

: Govt reiterates its policies for online gaming, steps taken to ensure safe Internet access
In Digital

: Jeevansathi onboards ‘Din Shagna Da’ fame Jasleen Royal for its #StringsOfLoveByJS campaign
In Ad Craft

: Alia Bhatt and Ranbir Kapoor say lasting relationships are the core for Rungta Steel TMT in its latest TVC
In Ad Craft

: Wagh Bakri Spiced Tea’s #ChefKiFavouriteChai campaign features chef Sanjyot Keer
In Ad Craft

: Bonn appoints Dawinder Pal as Group Marketing Head and Business Head for House of Veda
In Marketing

: Muthoot Finance onboards Madhuri Dixit as its new brand ambassador
In Marketing

: India Today Group’s ‘MP Tak’ launches its own website
In Digital

: Kotak811’s #SamayKoSahiKaamPeLagao campaign features stand-up comics Tanmay Bhat and Samay Raina
In Ad Craft

: George Kovoor joins Wavemaker India as Chief Creative Officer
In Advertising

: Sony Sports Network to broadcast season two of RuPay Prime Volleyball League in five languages
In Television

: Uplers announces appointment of Dhaivat Mehta as its Brand and Marketing Leader
In Marketing

: Colors Bigg Boss and Garnier Men continue their 12-year association in season 16
In Television

: News18 India to tell the story of infamous conman Sukesh Chandrashekhar in ‘FIR No. 208’ web series
In Television

: Zee TV to air fiction shows throughout the week; announces two new dramas – ‘Lag Ja Gale and Maitree’
In Television

: Wunderman Thompson India drives away with Skoda India’s account
In Advertising

: Sony Pictures Networks India bags broadcast rights for Davis Cup
In Television

: smallcase’s campaign showcases the importance of professional advice for investments
In Ad Craft

: SBI Life’s #SapnaHaiTohPooraKaro campaign appeals to the 'responsible ambition’ fuelling consumers
In Ad Craft

: Shemaroo Entertainment onboards Nishith Varshneya and Abhinav Anand in key leadership roles
In Digital

: DoubleVerify exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms
In Digital

In-depth

India versus Bharat: Marketers deliberate on the art of marketing

: In-depth: What’s in store for brands in Women’s Premier League

: IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema

: In-depth: What is giving sleepless nights to marketing heads of India’s top brands?

Television

India TV’s "Samvad Budget Conclave 2023" to make Union Budget accessible and understandable

: Colors Tamil to present live cricket as second half of SA20 League resumes

: Union Budget 2023: Government allocates Rs 4,692 crore for MIB

: New Hindi news channel Bharat Express goes Live on February 1

Advertising

The Advertising Club to host ‘M.Ad Quiz’ event on Friday

: Famous Innovations appoints McCann Worldgroup’s Sharon Varghese as Business Head - Bengaluru

: Tata Motors’ human-centric ads aim to redefine storytelling in the commercial vehicle space

: 2023 New York Festivals Advertising Awards opens for entries

Marketing

Dabur’s ad spends dips 24.2% YoY to Rs 179.6 crore in Q3 FY23

: Exotel survey reveals 65% marketers believe optimal customer experience will be key to success in 2023

: Dentsu Creative’s ‘A Tale of New Cities’ report highlights the 12 trends that will drive the industry in 2023

: WARC launches new Diversity, Equity and Inclusion hub to help marketers

Digital

YouTube CEO Susan Wojcicki lauds Aaj Tak for crossing 50 million subscribers milestone

: Meta’s revenue dips 4% YoY to $32.17 billion in Q4 FY22

: SC to take a call on hearing plea against WhatsApp for sharing users’ data or wait for Central data protection bill

: Three centres of excellence for AI to be set up: Nirmala Sitharaman

Ad Craft

Altigreen’s brand campaign introduces its new superhero mascot

: Cadbury 5 Star launches the Mush Detector this Valentine’s Day

: Zomato strikes the patriotic chord perfectly in its recent billboard at India-Pak border

: Maaza’s ‘Aam Wali Dildaari’ campaign celebrates the act of reward-less generosity

Print

DB Corp’s net profit stands at Rs 483 million in Q3FY23; reports 2.6% YoY ad revenue growth

: Drop amendments to IT Rules giving takedown powers to PIB: INS

: Business Today Banking and Economy Summit 2023 to set the theme for the industry in 2023

Radio

Prashant Panday quits Radio Mirchi as CEO and MD

: Q3FY23: Radio City’s EBITDA grows 64% QoQ to reach Rs 14.5 crore

: Big FM successfully hosts the second edition of ‘Big Marathi Entertainment Awards’

OTT

Abhishek Joshi moves on from MX Player

: Sony Liv attracts advertisers through culinary reality series ‘MasterChef India’

: The Great Khali builds the hype for Disney+ Hotstar for its release of “Black Panther: Wakanda Forever”

Interviews

Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India’s Shekhar Banerjee

: Agency leaders must stand firm and correct the narrative in the ad industry: Santosh Padhi

: Using creativity and capitalism, brands can work for socialism and leave the world a better place: Dheeraj Sinha

: W+K India won’t be a ‘free for all’ kind of agency: Santosh Padhi of Wieden+Kennedy

: We are looking to grow and drive our preventive footprint in addition to corrective footprint in 2023: Manisha Kapoor, CEO and SG, ASCI

Guest Times

Revolutionise your search: Discover how AI is changing the game

: How Generative AI will be a boon for the ‘original’ creative economy

: D2C brands: 2022 year it was and 2023 future it holds

: An integrated approach to creativity in 2023

: Will Predictive Analytics disrupt marketing in 2023?

Commentary

Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?

: Commentary: Why News channels must uphold sanctity of BARC viewership data

: Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?

: Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI