Rising Star Awards 2022 - Winners
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Connected TV advertising in India to grow at 47% CAGR to reach $395 million by 2027

In Television

According to a GroupM Finecast and Kantar report titled ‘The Changing Landscape of Indian Television’, TV advertising will grow by 11.8% CAGR between 2022-2027 in India versus global and APAC growth of 1.1% and 3.7%, respectively

In-depth: Is it the unison of ‘data’ and ‘creativity’ that keeps the advertising industry going?

In In-depth

Spinny’s Suvid Bajaj joins B2B retail tech Arzooo as Head Of Marketing

In Marketing
Advertisment
iTV network appoints Priyanka Datta as Chief Business Officer
iTV network appoints Priyanka Datta as Chief Business Officer
In Television
Digital audio to form an integral part of our revenue stream in 2 years: Abraham Thomas of BIG FM
Digital audio to form an integral part of our revenue stream in 2 years: Abraham Thomas of BIG FM
In Radio
Dabur enters women's personal hygiene space with Fem Ultra Care Sanitary Napkins
Dabur enters women's personal hygiene space with Fem Ultra Care Sanitary Napkins
In Marketing
Advertisment
Asian Paints and Ogilvy India present the dustiest wedding of the year
Asian Paints and Ogilvy India present the dustiest wedding of the year
In Ad Craft
HDFC Life’s latest campaign highlights the need for regular income after retirement
HDFC Life’s latest campaign highlights the need for regular income after retirement
In Ad Craft
Team Pumpkin retains digital media mandate for Vega Helmet
Team Pumpkin retains digital media mandate for Vega Helmet
In Digital
CleverTap launches RenderMax
CleverTap launches RenderMax
In Digital
Times OOH builds brand awareness for Hindware and QUEO through installations at Mumbai Airport
Times OOH builds brand awareness for Hindware and QUEO through installations at Mumbai Airport
In Marketing
Baazi Games hires Himank Tripathi as Chief Communications Officer 
Baazi Games hires Himank Tripathi as Chief Communications Officer 
In Marketing
Visual styles and themes that are set to scale in demand and appeal throughout 2023
Visual styles and themes that are set to scale in demand and appeal throughout 2023
In Digital
In-depth
In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive season
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
Women’s IPL 2023: Brands want entry cost barrier to be set low for ensuring maximum participation
In-depth: Brands allocating budgets judiciously after muted growth in H1 adex
Television
Disney grants to benefit communities and wildlife in 25 countries
GroupM’s Finecast to launch addressable TV report with Kantar on December 7
Sony Aath launches thriller show ‘Tomar Meye Ki Kore’
Sony Entertainment Television's new show ‘Kathaa Ankahee’ is Hindi remake of Turkish drama Binbir Gece
Advertising
Havas Group India’s Cake India wins Prime Volleyball League’s ‘Hyderabad Black Hawks’ business
Publicis Groupe’s annual wishes film drives awareness around the Human Papilloma Virus
Four creative leaders from India part of ADC 102nd Annual Awards jury
Famous Innovations elevates Mithila Saraf as CEO
Marketing
FMCG companies working on sustainability models must reduce carbon footprint: Deepak Iyer, MD, Mondelez India
Wow Skin Science enhances customer experience with chat-to-cart journey with WhatsApp
Netflix’s Tara Kapur joins Duolingo as India Marketing Head, Duolingo English Test
Pet care brand Wiggles unveils new positioning and brand identity
Digital
Every brand owner will be able to display their product through ONDC platform: T Koshy, CEO, ONDC
IdeateLabs appoints Raman Minhas as CCO and Megha Ahuja as EVP – Client Solutions
New Zealand plans to introduce laws to get Facebook and Google to pay for news
MIB approves registration of Print and Digital Media Association as self-regulatory body
Ad Craft
PepsiCo Quaker’s latest ad films showcase how it makes breakfast unskippable
Clovia's first TVC featuring Shraddha Kapoor showcases how happiness lies within
The Hindu’s #TheOtherObituary campaign lends voice to voiceless yet again
Creativeland Asia creates the ‘Reimagineering’ campaign for ArcelorMittal Nippon Steel India
Print
Mathrubhumi International Festival of Letters to make a comeback in 2023
I&B minister Anurag Thakur cautions media against clickbait journalism, fake news and paid news
PCI pulls up Rajasthan CM Ashok Gehlot for stopping govt ads to Rashtradoot
Radio
How Big FM is utilising radio’s local reach and AI-driven video bot to help small-scale retailers build business
Centre cautions FM radio channels over songs and content glorifying drugs, weapons and alcohol usage
Google, US radio station iHeartMedia fined over misleading ads
OTT
aha unveils trailer of its Tamil Original film - ‘RathaSaatchi’
Riding on FIFA World Cup, JioCinema claims top slot among ‘most downloaded free apps’
MX Player to bring viewers MMA reality series and more enthralling international content this December
Interviews
We are looking to grow and drive our preventive footprint in addition to corrective footprint in 2023: Manisha Kapoor, CEO and SG, ASCI
Real-time data, content and commerce to be future of media agency business: Ajay Gupte
Ogilvy Global CEO Devika Seth Bulchandani underlines “processes” and “keeping pace with changes” for better revenue and margins
Legacy agencies will either have steep learning curve or adopt inorganic strategies: Sidharth Rao and Madhu Sudhan
Wondrlab India launches Wondrlab Technologies; appoints Publicis Groupe’s Rajesh Ghatge as its CEO
Guest Times
How can eCommerce brands protect themselves this Black Friday?
How has luxury changed
Why do D2C brands need to evolve in digital marketing to avoid overspending on ads?
Where Ikea gets it right and how Akasa Air gets it wrong
Congrats Devika, but don’t be so excited India!
Commentary
Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?
Commentary: Why News channels must uphold sanctity of BARC viewership data
Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?
Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI