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From fighting valiantly for India's freedom to battling in a fragmented media landscape today, the unstoppable Print will thrive

BestMediaInfo.com dives deep with the print media players that date back to the pre-Independence era as it tracks down how the medium survived the presumption of its death with the arrival of new media

News Flash: India Today Group forays into original content; launches ‘India Today Originals’

Indians don’t look for the cheapest but the best value products, as per SUGAR’s Kaushik Mukherjee

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: Leo Burnett India launches ‘LB Regional’ to help brands maximise their reach with audiences
In Advertising

: Art director Manvir Kaur Mahidwan selected as 2022 One Club Portfolio Night All-Star
In Advertising

: Viacom18 pursues criminal action against piracy of ‘Laal Singh Chaddha’ movie
In Marketing

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: Dabur Honey takes actor Sonu Sood on its purity trail
In Advertising

: No other news network has attempted to bring stories from these regions to mainstream: says Karan Abhishek Singh at the launch of News18JKLH
In Television

: Sony SAB to bring family entertainer show ‘Dastaan-e-Kabul’
In Television

: Amagi planning to target emerging CTV-led FAST market and cloud broadcast in India
In Digital

: Indian apps, games saw a 200% increase in active monthly users in 2021 over 2019: Google Play
In Digital

: HK Vitals’ ‘Happy Skin, Happy You’ campaign features Dia Mirza and Shweta Tripathi Sharma
In Advertising

: Publicis Media’s Bhasker Jaiswal moves to Dentsu International as COO, Media
In Advertising

: Colors Bangla to present a new show ‘Canning er Minu’
In Television

: IAA to present IndIAA Awards on August 23
In Advertising

: Lowe Lintas conceptualises new TVC for Britannia ‘Treat Croissant’
In Ad Craft

: Cleartrip appoints Shubham Khurana as Head of Brand Marketing
In Marketing

: Hashtag Orange opens office in Hyderabad; appoints Shraddha Iyer as Branch Head
In Digital

: Green Soul’s campaign featuring Taapsee Pannu enlists the benefits of its ergonomic chairs
In Ad Craft

: Swiggy ropes in ‘The Great Khali’ for its eighth anniversary bash
In Advertising

: Sprite unveils new campaign featuring Ali Fazal, Shweta Tripathi
In Advertising

: Yardley launches commercial to introduce its new range of Floral Essence Shower Gels
In Advertising

: Impact Wrestling extends partnership with Eurosport India
In Television

: Interbrand appoints Satish Krishnamurthy as Chief Strategy Officer; Ameya Kapnadak as Chief Growth Officer
In Marketing

: Octa partners with Neeraj Chopra to transform investing into a lifestyle accessibility
In Advertising

: Former Mamaearth Marketing Head Sambit Dash joins RPSG Capital Ventures as Partner
In Marketing

: Kitkat creates Break Zones made with recycled plastic packaging under ‘Breaks for Good’ initiative
In Advertising

: Quaker launches new campaign for its ‘Quaker Oats Multigrain’ offering
In Advertising

: I&B Ministry blocks 8 YouTube channels for spreading disinformation related to India’s national security, foreign relations
In Digital

: Sony Sports Network announces broadcast plan for India’s tour of Zimbabwe 2022
In Television

: Colors to present romantic drama show ‘Saavi Ki Savaari’
In Television

: Eros Media World Plc enters Saudi Arabian market through strategic partnership with Arabia Pictures Group
In Digital

: Sporting events during festive season to throw adex out of the park
In Advertising

: Moneycontrol voices the plight of distressed homebuyers through ‘India’s Most Delayed Residential Projects’ microsite
In Digital

: Audience rejects content which is produced only for provocation or titillation, says Applause Entertainment’s Sameer Nair
In OTT

: Dentsu Creative India appoints Sumeer Mathur as Chief Strategy Officer
In Advertising

: Sony Entertainment Television acquires rights to culinary reality format show ‘MasterChef India’
In Television

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In-depth

Connected TV Advertising: Should brands deal directly with content platforms or go down the programmatic route?

: In-depth: Broadcasters hopeful of strong ad revenue growth this festive season

: The art of copywriting: What makes an impactful ad copy?

: In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels

Television

News18 Kerala to bring a special line-up of programs for Onam

: Hindi news channel Bharat24 launched by Union Minister Anurag Thakur

: India TV Editor-in-Chief Rajat Sharma conferred 'Most Influential Indian' award in London

: Zee Entertainment Q1 profit down 49% to Rs 107 crore

Advertising

Rediffusion creates ‘Bharat’ font to commemorate 75 years of India’s independence

: Ogilvy makes Rishabh Pant find his tribe for Hercules Cycles’ new campaign

: One Asia Creative Awards adds Typography as a discipline, announces dedicated jury for 2022

: Budweiser celebrates 100 days to FIFA World Cup by partnering with Messi, Neymar Jr and Sterling

Marketing

upGrad appoints Myleeta AgaWilliams as CEO – International

: Tecno Mobile collaborates with Cosmopolitan India to introduce its Camon 19 series with ‘Stylish Affair’ campaign

: GroupM appoints Arshan Saha as CEO of GroupM Nexus APAC

: Promax India Conference & Awards 2022 celebrates the creativity of entertainment and marketing brands

Digital

Successful brands will be an organic part of metaverse communities: Essence report

: Domino's faces Twitterati’s wrath after photo of pizza dough kept below mop and toilet brush surfaces

: Twitter removes verified tick from journalist’s account over call to boycott Shah Rukh Khan’s upcoming movie

: DS Group partners with Grapes to launch its NFT on 93rd Founders’ Day

Ad Craft

Yamaha’s ‘The Call of the Blue’ Version 3.0 campaign aims to cultivate the spirit of racing

: Hero MotoCorp’s #KhudKiSunLe campaign for Destini 125 conveys a message to the youth

: Bharti AXA Life unveils new integrated campaign and sonic brand identity with Vidya Balan

: Crompton reveals the ‘The Secret of Fine Taste’ in TVC for its ‘Ameo-Neo Mixer Grinder’ range

Print

Divya Bhaskar launches “Sachi Vaat Bedhadak” campaign

: Jagran Prakashan records consolidated net profit of Rs 40.29 crore in Q1FY23

: HT Media’s total revenue increases 53% YoY to Rs 432 crore in Q1FY23

Radio

Digital radio technology can double broadcasters’ revenue to Rs 123 billion in next five years: ICEA-EY report

: Radio City turns profitable in Q1FY23

: Red FM announces return of ‘South Side Story’ in Delhi

OTT

Investigation thriller movie ‘Heaven’ to premiere on Disney+ Hotstar on August 19

: Zee5 to present digital premiere of blockbuster Bengali film ‘Aparajito – The Undefeated’

: Applause Entertainment celebrates five years of its storytelling journey

Interviews

Wondrlab India launches Wondrlab Technologies; appoints Publicis Groupe’s Rajesh Ghatge as its CEO

: TakaTak by Moj launches third food series, #MainPakaunga, with Chef Ranveer Brar

: We’ve earned a lot of respect due to ‘The Unfiltered History Tour’ wins at Cannes & made India proud: Dentsu’s Amit Wadhwa & Ajay Gahlaut

: BMI Exclusive: Will take action against alcohol brands advertising directly on digital, says CCPA's Nidhi Khare

: Amul is proof that you can really become self-dependent in anything, if you really decide: RS Sodhi

Guest Times

How deep is your love?

: Why marketers in India must harness alternative app stores to tap greater audiences

: IPL is a bull story. Period.

: Mobile apps are leveraging Smartphone OEMs during IPL to advertise big

: Branding vs Marketing vs Advertising

Commentary

Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?

: Commentary: Why News channels must uphold sanctity of BARC viewership data

: Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?

: Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI