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India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work

In the second part of ‘India versus Bharat’ story, marketers point out that brands will need to be ‘innovative’ in leveraging targeting propositions and focus more on regionalisation and vernacular content

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80% of Indians happy to pay a small fee to access ad-free content experience: Samsung Ads study
80% of Indians happy to pay a small fee to access ad-free content experience: Samsung Ads study
Indian adex to grow by 15.07% to reach Rs 1,13,575 crore by end of 2024: Dentsu
Indian adex to grow by 15.07% to reach Rs 1,13,575 crore by end of 2024: Dentsu
Emami’s adex drops by 3.16% to reach Rs 15,326 lakh in Q3 of FY23
Emami’s adex drops by 3.16% to reach Rs 15,326 lakh in Q3 of FY23
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Marico’s adex marginally drops by 1.34% YoY to Rs 220 crore in Q3 FY23
Marico’s adex marginally drops by 1.34% YoY to Rs 220 crore in Q3 FY23
We will take legal action against Kellogg’s as plagiarism in advertising is unacceptable at all costs: Ankit Nagori of EatFit
We will take legal action against Kellogg’s as plagiarism in advertising is unacceptable at all costs: Ankit Nagori of EatFit
Big Bang Esports onboards Ajey Nagar aka CarryMinati as stakeholder
Big Bang Esports onboards Ajey Nagar aka CarryMinati as stakeholder
Govt reiterates its policies for online gaming, steps taken to ensure safe Internet access
Govt reiterates its policies for online gaming, steps taken to ensure safe Internet access
Jeevansathi onboards ‘Din Shagna Da’ fame Jasleen Royal for its #StringsOfLoveByJS campaign
Jeevansathi onboards ‘Din Shagna Da’ fame Jasleen Royal for its #StringsOfLoveByJS campaign
Alia Bhatt and Ranbir Kapoor say lasting relationships are the core for Rungta Steel TMT in its latest TVC
Alia Bhatt and Ranbir Kapoor say lasting relationships are the core for Rungta Steel TMT in its latest TVC
Wagh Bakri Spiced Tea’s #ChefKiFavouriteChai campaign features chef Sanjyot Keer
Wagh Bakri Spiced Tea’s #ChefKiFavouriteChai campaign features chef Sanjyot Keer
Bonn appoints Dawinder Pal as Group Marketing Head and Business Head for House of Veda
Bonn appoints Dawinder Pal as Group Marketing Head and Business Head for House of Veda
Muthoot Finance onboards Madhuri Dixit as its new brand ambassador
Muthoot Finance onboards Madhuri Dixit as its new brand ambassador
India Today Group’s ‘MP Tak’ launches its own website
India Today Group’s ‘MP Tak’ launches its own website
Kotak811’s #SamayKoSahiKaamPeLagao campaign features stand-up comics Tanmay Bhat and Samay Raina
Kotak811’s #SamayKoSahiKaamPeLagao campaign features stand-up comics Tanmay Bhat and Samay Raina
George Kovoor joins Wavemaker India as Chief Creative Officer
George Kovoor joins Wavemaker India as Chief Creative Officer
Sony Sports Network to broadcast season two of RuPay Prime Volleyball League in five languages
Sony Sports Network to broadcast season two of RuPay Prime Volleyball League in five languages
Uplers announces appointment of Dhaivat Mehta as its Brand and Marketing Leader
Uplers announces appointment of Dhaivat Mehta as its Brand and Marketing Leader
Colors Bigg Boss and Garnier Men continue their 12-year association in season 16
Colors Bigg Boss and Garnier Men continue their 12-year association in season 16
News18 India to tell the story of infamous conman Sukesh Chandrashekhar in ‘FIR No. 208’ web series
News18 India to tell the story of infamous conman Sukesh Chandrashekhar in ‘FIR No. 208’ web series
Zee TV to air fiction shows throughout the week; announces two new dramas – ‘Lag Ja Gale and Maitree’
Zee TV to air fiction shows throughout the week; announces two new dramas – ‘Lag Ja Gale and Maitree’
Wunderman Thompson India drives away with Skoda India’s account
Wunderman Thompson India drives away with Skoda India’s account
Sony Pictures Networks India bags broadcast rights for Davis Cup
Sony Pictures Networks India bags broadcast rights for Davis Cup
smallcase’s campaign showcases the importance of professional advice for investments
smallcase’s campaign showcases the importance of professional advice for investments
SBI Life’s #SapnaHaiTohPooraKaro campaign appeals to the 'responsible ambition’ fuelling consumers
SBI Life’s #SapnaHaiTohPooraKaro campaign appeals to the 'responsible ambition’ fuelling consumers
Shemaroo Entertainment onboards Nishith Varshneya and Abhinav Anand in key leadership roles
Shemaroo Entertainment onboards Nishith Varshneya and Abhinav Anand in key leadership roles
DoubleVerify exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms
DoubleVerify exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms