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Industry Briefs Sponsored Partner Content

ED probe in TRP scam leaves many unanswered questions

ED in its chargesheet has exonerated Republic TV from the charges of manipulating TRPs. According to ED, Dual LCN does not impact viewership and Acquisory forensic report is bogus

Zee Media exits BARC; claims landing page as a bone of contention

BARC has failed to address concerns of news genre, says Zee Media on its exit from ratings

Advertisment

: TRP scam: Times Now alleges connivance between Arnab Goswami and ED over chargesheet
In Television

: ZEE completes 30 glorious years in India
In Television

: Quaker has forayed into ready-to-eat segment with Oats Muesli to target time-crunched millennials: Sonam Bikram Vij
In Marketing

Advertisment

: ABP CEO Avinash Pandey becomes new President of IAA India Chapter
In Advertising

: ASCI appoints NS Rajan as new Chairman
In Advertising

: Sunil Kataria re-elected as ISA Chairman
In Marketing

: The Times of India reinforces togetherness with its Durga Puja campaign ‘Maa Aaschen. Tumi Kothaye?’
In Print

: Nielsen India appoints Deepak Mann as Director, Marketing Effectiveness
In Marketing

: Cheil India conceptualises inDriver’s ‘Aapki Marzi, Aapki Ride’ campaign
In Ad Craft

: Melorra’s #HarGharMelorra campaign marks the beginning of festive season
In Ad Craft

: PM Narendra Modi to launch 5G services in India on Oct 1
In Digital

: HT Smartcast celebrates 100 million+ listens on International Podcast Day
In Digital

: Scaler partners with The Womb to strengthen its leadership in the tech education space
In Advertising

: SBI General launches ‘Know Your Heart Health’ initiative in association with Apollo 24/7 on World Health Day
In Ad Craft

: Scarecrow M&C Saatchi and Reliance Jewels pay tribute to Maharashtra’s royal heritage with “Mahalaya” jewellery collection
In Ad Craft

: Lemma and Yahoo launch a programmatic DOOH campaign for Renault Kiger at airports
In Ad Craft

: Tata Play Binge partners with Gamezop to introduce gaming for its users
In Television

: Lowe Lintas shows the ways of GenNext’s quirky daters in new Fastrack campaign
In Ad Craft

: Hershey’s Kisses enables ‘Everyday Endearing moments of affection’ across relationships in new TVC featuring Shraddha Kapoor
In Ad Craft

: Honda Cars India’s ‘A Honda Goes Beyond’ campaign aims to connect with new-generation customers
In Ad Craft

: Senco Gold and Diamonds’s new campaign puts the spotlight on its Everlite brand of jewellery
In Ad Craft

: JetSynthesys acquires Metaphy Labs to bolster its metaverse-as-a-service capabilities
In Marketing

: EarlySalary rebrands as ‘Fibe’
In Marketing

: Vibhu Agarwal’s OTT platform ‘Atrangii’ announces five new shows
In OTT

: JetSynthesys acquires Metaphy Labs to strengthen its Metaverse capabilities
In Digital

: CERA onboards Kiara Advani and Vijay Deverakonda as brand ambassadors
In Marketing

: Reliance Retail to give competition to established fashion and lifestyle brands with its new store 'Azorte'
In Marketing

: News18 Network and Tata Motors host ‘Trucking Into The Future’ event
In Industry Briefs

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In-depth

In-depth: Do brand leaders need to be wary of sharing their opinion in public?

: In-depth: Are traditional advertisers getting wary of spending on cricket?

: In-depth: Pitching for project-based creative mandate – how much sense does it make?

: In-depth: Creatively dry – Why does OOH lack the oomph factor?

Television

News18 Madhya Pradesh/Chhattisgarh launches ‘Neemhakimi Par Nakel’ campaign

: Delhi HC stays TDSAT order asking broadcasters to furnish details about making available content on OTT

: Zee Media takes on government; challenges I&B ministry’s order in Delhi HC

: AVGC Promotion Task Force to submit its report in next 15 days, says Apurva Chandra at ‘FICCI Frames Fast Track 2022’

Advertising

Actor Ram Charan showcases the benefits of Glamour XTEC in Hero MotoCorp’s new campaign

: Hero MotoCorp partners with Wunderman Thompson India to create the GIFT campaign

: Bisleri Limonata’s ‘Let Loose’ campaign encourages youth to express themselves freely

: Bata’s Impressions Collection campaign features actor Kartik Aryan

Marketing

Modern fusion wear brand Global Desi onboards Wolfzhowl as strategy partners

: McDonald’s India - North and East elevates Rajeev Ranjan as Managing Director

: Rural India is reprioritising its purchase basket to manage impact of inflation: Kantar and GroupM Dialogue Factory’s report

: Hrithik Roshan and OZiva launch high-performance sports nutrition brand ‘HRX AGame’

Digital

Dyson, Mazda among other brands pull out of Twitter for showcasing ads alongside objectionable content

: Social Neeti bags digital mandate for lifestyle brand Tynimo

: Forbes India’s ‘Tycoons of Tomorrow’ to honour achievers in business, entrepreneurship and entertainment

: India Today Group ranks No 1 in video news streaming on Comscore

Ad Craft

JKCement celebrates the true Diwali spirit with #AndarSeSundar2.0 campaign

: Honda Motorcycle and Scooter India unveils ‘Scooter Bole Toh Activa’ campaign

: Allu Arjun brings people out of dilemma in the latest brand campaign for redBus

: WeWork India’s brand campaign urges individuals, enterprises to achieve their greatness

Print

Shashi Sinha and Shailesh Gupta to continue as Chairman and Vice-Chairman of MRUCI

: Mathrubhumi to organise a one-day event on World News Day

: K Raja Prasad Reddy of Sakshi Group elected as new INS President

Radio

Govinda to become India’s shopping partner this festive season with Big FM’s ‘Super Duper Dhamaka’ campaign

: Red FM raises awareness for traffic safety with “Rule Mat Bhool” campaign

: Big FM announces launch of its brand-new IP, ‘What’s for Dinner’

OTT

MX Player to present ‘Gamer’s Den’ - a series on Indian gaming community

: Chiyaan Vikram’s ‘Cobra’ streaming exclusively on SonyLiv

: Online streaming in India will overtake linear TV in India too just as it did in US: Sushant Sreeram of Amazon Prime Video

Interviews

Legacy agencies will either have steep learning curve or adopt inorganic strategies: Sidharth Rao and Madhu Sudhan

: Wondrlab India launches Wondrlab Technologies; appoints Publicis Groupe’s Rajesh Ghatge as its CEO

: We’ve earned a lot of respect due to ‘The Unfiltered History Tour’ wins at Cannes & made India proud: Dentsu’s Amit Wadhwa & Ajay Gahlaut

: BMI Exclusive: Will take action against alcohol brands advertising directly on digital, says CCPA's Nidhi Khare

: Amul is proof that you can really become self-dependent in anything, if you really decide: RS Sodhi

Guest Times

Where Ikea gets it right and how Akasa Air gets it wrong

: Congrats Devika, but don’t be so excited India!

: Why Indians secretly hate Campa Cola and Ambassador

: How deep is your love?

: Why marketers in India must harness alternative app stores to tap greater audiences

Commentary

Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?

: Commentary: Why News channels must uphold sanctity of BARC viewership data

: Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?

: Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI