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Industry Briefs Sponsored Partner Content

Celebrities & influencers must do their due diligence before taking up an ad, says Manisha Kapoor of ASCI

With digital medium emerging as the most violative platform of Advertising Standards Council of India’s Code, followed by print and television, celebrities and influencers must carry out their due diligence according to Manisha Kapoor, CEO and Secretary-General, ASCI

Enterprises spend up to 1% of revenue on AI&ML technology & it’s only going to increase: Sudheer Narayan of Bain & Company

Education remains the single largest ad guidelines violative sector, followed by health care and personal care: ASCI

: Growth in India has been strong with increase in users and creators on the platform: Vinay Pandey of Quora
In Digital

: Lighter brand Zippo launches first campaign post re-entry in Indian market
In Ad Craft

: Social Panga appoints Indrayudh Mitra as Senior Creative Director
In Marketing

: Former Disney+ Hotstar executive Saibal Biswas joins MediBuddy as Head of Marketing
In Marketing

: Zee Media Digital concludes second edition of ‘Edufuture Award’
In Digital

: CNBC-TV18 hosts Leadership Collective 2022 with ‘Seizing India’s Trade Opportunities’ as central theme
In Television

: CNBCTV18.com launches video-only OTT platform ‘CNBCTV18 Binge’
In OTT

: As AI usage increases in India, need to look into critical areas of concern like privacy & ethics: Amitabh Kant
In Digital

: Mukesh Ambani resigns from Jio, son Akash becomes new chairman
In Marketing

: 54% of Indians turn to social media when looking for factual information: Oxford University Press report
In Digital

Advertisment

In-depth

In-Depth: What should be YouTube’s approach after facing netizens’ wrath for ‘long, un-skippable ads’?

: In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?

: In-depth: Print recovery on fast track, to cross pre-Covid revenue this fiscal

: In-depth: Here’s what ad agencies are doing for employees’ mental well-being as offices reopen

Television

Wion to launch ‘Inside Xi’s China’ docu-series

: Endemol Shine’s CEO Abhishek Rege moves on

: Nobojit emerges as the winner of DID L’il Masters Season 5

: Dish TV EGM: 78.94% of voters reject proposal to reappoint Jawahar Goel as MD

Advertising

mSix&Partners bags integrated media mandate for VKC Nuts

: Actor Kiku Sharda explains the benefits of using CashKaro in the platform’s new ads

: RummyCircle’s new ads featuring Hrithik Roshan build on its ‘Raho Ek Kadam Aage’ campaign

: Wunderman Thompson India launches Wunderman Thompson Health

Marketing

Trailer Park Group appoints Amazon’s Tamagna Ghosh as Managing Director of APAC

: Kantar launches FMCG OOH consumer panel in India

: Dettol Banega Swasth India launches ‘Diarrhoea Net Zero’ with support from Uttar Pradesh government

: SGAPR wins PR and Social Media Mandate for Renee Cosmetics

Digital

ABP Live climbs Apple TV news app rankings to enter Top 20 list

: Shemaroo onboards Varsha Ojha as Head of Marketing

: Anish Mehta steps down as CEO of Cosmos-Maya, the Indian animation studio

: Editors Guild condemns arrest of Mohammed Zubair; demands his immediate release

Ad Craft

Goodknight’s ‘Neendon ko nazar na lage’ TVC focuses on uninterrupted & peaceful sleep for infants

: “Kyunki andar se Wow ho tum”, reiterates Bhumi Pednekar in Wow Skin Science’s latest campaign

: Canara HSBC Life Insurance launches ‘Promises Re-imagined’ campaign; the first post its rebranding

: Alia and Dulquer play Tic-Tac-Toe with Kopiko as part of the ‘Coffee-licious’ campaign

Print

Popular Hindi stories from Delhi Press’ magazines to now be available on Audible for free

: Government nominates Justice (Retd) Ranjana Prakash Desai as Chairperson of Press Council of India

: Business Today’s MindRush event to be held on June 24

Radio

Big FM, Hungama Artist Aloud launch ‘The Blue Mic - English Edition’

: Radio players need to be realistic, deliberate and pragmatic in response to competition from digital audio players: Abraham Thomas of Big FM

: Big FM’s ‘Onward & Upward - The Big Morning Show’ sets a milestone of 500 episodes

OTT

Amazon Prime Video and AMC Networks collaborate to launch AMC+ and Acorn TV on Prime Video channels in India

: Indian OTT platforms rely heavily on marketing, or do they?

: SonyLiv & Hansal Mehta come together again for bringing alive the untold story of R&AW

Interviews

We’ve earned a lot of respect due to ‘The Unfiltered History Tour’ wins at Cannes & made India proud: Dentsu’s Amit Wadhwa & Ajay Gahlaut

: BMI Exclusive: Will take action against alcohol brands advertising directly on digital, says CCPA's Nidhi Khare

: Amul is proof that you can really become self-dependent in anything, if you really decide: RS Sodhi

: We will soon bring our cross-media measurement technology to India: Gowthaman Ragothaman, CEO, Aqilliz

: Discovery+ original – ‘Gaganyaan – Bharat ki Antariksh Udaan’ to display the glory of India’s first human space expedition

Guest Times

Why marketers in India must harness alternative app stores to tap greater audiences

: IPL is a bull story. Period.

: Mobile apps are leveraging Smartphone OEMs during IPL to advertise big

: Branding vs Marketing vs Advertising

: 'No time to die, Shane Warne!'

Commentary

Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?

: Commentary: Why News channels must uphold sanctity of BARC viewership data

: Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?

: Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI