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Creative usage of QR codes in ads or just following the trends- What are Indian brands up to?

As QR codes continue to take the advertising world by storm through its creative usage in the modern technological arena, industry players emphasise how the practice of using QR codes in ads is gaining momentum in the country

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From ingenious to Puja-centric, brands roll out exciting campaigns ahead of Navratri
From ingenious to Puja-centric, brands roll out exciting campaigns ahead of Navratri
SC issues notice to Centre, states on plea seeking to restrain state govts from publishing ads outside territory
SC issues notice to Centre, states on plea seeking to restrain state govts from publishing ads outside territory
Varun Dhawan becomes first Prime Bae, to share inside scoop on Prime Video content
Varun Dhawan becomes first Prime Bae, to share inside scoop on Prime Video content
In OTT
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I&B Ministry blocks 45 YouTube videos from 10 YouTube channels under IT Rules, 2021
I&B Ministry blocks 45 YouTube videos from 10 YouTube channels under IT Rules, 2021
Hero MotoCorp ropes in Manav Sethi as Head of Media Martech and Growth for its Emerging Mobility (EV) Business in India and Globally
Hero MotoCorp ropes in Manav Sethi as Head of Media Martech and Growth for its Emerging Mobility (EV) Business in India and Globally
toothsi and skinnsi merge to launch makeO, onboards Virat Kohli and Anushka Sharma as brand ambassadors
toothsi and skinnsi merge to launch makeO, onboards Virat Kohli and Anushka Sharma as brand ambassadors
Dabur ropes in Deepika Padukone as brand ambassador for Dabur Amla Hair Oil; launches new campaign
Dabur ropes in Deepika Padukone as brand ambassador for Dabur Amla Hair Oil; launches new campaign
Admitad opens a new office in Gurugram to boost expansion across APAC
Admitad opens a new office in Gurugram to boost expansion across APAC
Why Arnab Goswami refuses to listen to Anurag Thakur’s advice
Why Arnab Goswami refuses to listen to Anurag Thakur’s advice
Will cable operators sustain a 5G assault on linear TV?
Will cable operators sustain a 5G assault on linear TV?
CCI asks INS to share details of its members’ ad revenue sharing agreements with Google
CCI asks INS to share details of its members’ ad revenue sharing agreements with Google
K Raja Prasad Reddy of Sakshi Group elected as new INS President
K Raja Prasad Reddy of Sakshi Group elected as new INS President
We are going all guns blazing on marketing this festive season: Ranjana Krishnaswamy of Tanishq
We are going all guns blazing on marketing this festive season: Ranjana Krishnaswamy of Tanishq
Acko brings alive its latest ‘Welcome Change’ brand proposition through three ad films
Acko brings alive its latest ‘Welcome Change’ brand proposition through three ad films
Unilever CEO Alan Jope to retire at the end of 2023
Unilever CEO Alan Jope to retire at the end of 2023
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