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Boost rural consumption, tax concessions: Media industry’s expectations from Union Budget 2023

Ahead of the Union Budget 2023-24, leaders from media platforms stat that the overall industry sentiment is focused on stimulating consumption in rural areas, tax concessions, reduced custom duty on import of newsprint, and more

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OLX Autos’ ‘OLXtraaa’ campaign film ft. Sharman Joshi highlights the platform’s benefits
OLX Autos’ ‘OLXtraaa’ campaign film ft. Sharman Joshi highlights the platform’s benefits
GOAT Brand Labs acquires celebrity-endorsed apparel brand Imara
GOAT Brand Labs acquires celebrity-endorsed apparel brand Imara
Škoda Auto India Marketing Head Tarun Jha calls it quits
Škoda Auto India Marketing Head Tarun Jha calls it quits
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Ipsos India announces elevation of Pallavi Mathur and Madhurima Bhatia
Ipsos India announces elevation of Pallavi Mathur and Madhurima Bhatia
CTV in India – A scale not proportionate to the hype
CTV in India – A scale not proportionate to the hype
Bausch + Lomb launches ‘BeASuperstar’ campaign targeting the South Indian market
Bausch + Lomb launches ‘BeASuperstar’ campaign targeting the South Indian market
Wunderman Thompson Kolkata highlights ‘Total comfort’ quotient of casual wear brand 'Onn' in new campaign
Wunderman Thompson Kolkata highlights ‘Total comfort’ quotient of casual wear brand 'Onn' in new campaign
TapOnn ropes in Aarti Samant as brand marketing consultant
TapOnn ropes in Aarti Samant as brand marketing consultant
Sony Liv attracts advertisers through culinary reality series ‘MasterChef India’
Sony Liv attracts advertisers through culinary reality series ‘MasterChef India’
In OTT
Twitter to provide advertisers with brand safety and suitability measurement through partnership with IAS
Twitter to provide advertisers with brand safety and suitability measurement through partnership with IAS
ABP Majha honours unsung heroes of Maharashtra at ‘Shourya Puraskar’ event
ABP Majha honours unsung heroes of Maharashtra at ‘Shourya Puraskar’ event
ET Now launches its digital news platform ‘ET Now News’
ET Now launches its digital news platform ‘ET Now News’
Colors Tamil airs four web series to entice viewers
Colors Tamil airs four web series to entice viewers
TV9 Bangla to organise North Bengal Conclave “Uttorer Khonje”
TV9 Bangla to organise North Bengal Conclave “Uttorer Khonje”
Poco India ropes in Hardik Pandya as its brand ambassador
Poco India ropes in Hardik Pandya as its brand ambassador
Drools ropes in Janhvi Kapoor as its new brand ambassador
Drools ropes in Janhvi Kapoor as its new brand ambassador
BCCI earns Rs 4,667 crore from team auctions for Women’s IPL
BCCI earns Rs 4,667 crore from team auctions for Women’s IPL
Aaj Tak becomes the first news YouTube channel in the world to cross 50 million subscribers
Aaj Tak becomes the first news YouTube channel in the world to cross 50 million subscribers
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema