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How Punt Creative aims to rehabilitate creative effectiveness in advertising

Punt Creative’s President, Sumera Dewan, and Rohan Naterwalla, Senior Creative Director and Founding Member, speak to BestMediaInfo.com about what went behind the scenes for the origin of Punt Creative, the impact of Sidharth Rao’s demise on Punt, the tag of an all-member ex-Webchutney team, the culture they want to foster, and much more

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