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Boost rural consumption, tax concessions: Media industry’s expectations from Union Budget 2023

Ahead of the Union Budget 2023-24, leaders from media platforms stat that the overall industry sentiment is focused on stimulating consumption in rural areas, tax concessions, reduced custom duty on import of newsprint, and more

Prashant Panday quits Radio Mirchi as CEO and MD

Stoa’s brand campaign highlights that an MBA degree isn’t the only way forward

Advertisment

: OLX Autos’ ‘OLXtraaa’ campaign film ft. Sharman Joshi highlights the platform’s benefits
In Ad Craft

: GOAT Brand Labs acquires celebrity-endorsed apparel brand Imara
In Marketing

: Škoda Auto India Marketing Head Tarun Jha calls it quits
In Marketing

Advertisment

: Ipsos India announces elevation of Pallavi Mathur and Madhurima Bhatia
In Marketing

: CTV in India – A scale not proportionate to the hype
In Digital

: Bausch + Lomb launches ‘BeASuperstar’ campaign targeting the South Indian market
In Ad Craft

: Wunderman Thompson Kolkata highlights ‘Total comfort’ quotient of casual wear brand 'Onn' in new campaign
In Advertising

: TapOnn ropes in Aarti Samant as brand marketing consultant
In Marketing

: Sony Liv attracts advertisers through culinary reality series ‘MasterChef India’
In OTT

: Twitter to provide advertisers with brand safety and suitability measurement through partnership with IAS
In Digital

: ABP Majha honours unsung heroes of Maharashtra at ‘Shourya Puraskar’ event
In Television

: ET Now launches its digital news platform ‘ET Now News’
In Digital

: Colors Tamil airs four web series to entice viewers
In Television

: TV9 Bangla to organise North Bengal Conclave “Uttorer Khonje”
In Television

: Poco India ropes in Hardik Pandya as its brand ambassador
In Marketing

: Drools ropes in Janhvi Kapoor as its new brand ambassador
In Marketing

: BCCI earns Rs 4,667 crore from team auctions for Women’s IPL
In Marketing

: Aaj Tak becomes the first news YouTube channel in the world to cross 50 million subscribers
In Television

: IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
In In-depth

In-depth

In-depth: What is giving sleepless nights to marketing heads of India’s top brands?

: In-depth: Offering token money as pitch fee is not the solution to the pitching menace, say top leaders

: In-depth: What’s making traditional brands strengthen their D2C arms

: In-depth: Is Twitter’s ‘view count’ metric a boon or bane for marketers?

Television

Mona Jain joins Zee Media as Chief Revenue Officer as Joy Chakraborthy moves on

: Colors Bangla to present world television premiere of ‘Hullor’

: Bharat Express appoints Nishant Mishra as Marketing Head

: ABP News Network's Chief Revenue Officer Mona Jain steps down

Advertising

Contextual advertising company Seedtag enters Indian market

: Lowe Lintas bags the creative duties of Skipper Pipes

: Sideways onboards Aditi Patwardhan as Chief Strategy Officer

: Personal care brand Vega collaborates with Liqvd Asia for #BeGenFree Campaign

Marketing

Mumbai Indians acquires a franchise in Women’s Premier League

: Voxxy Media appoints Ravi Jhaveri as its new Chief Revenue Officer

: Admitad announces launch of parent company - “Mitgo”

: Myntra to launch Akshay Kumar’s fashion brand ‘Force IX’ on its platform

Digital

#VantageOnFirstpost: Palki Sharma returns with a new show at 9 pm

: Business Today launches ‘Markets Today’ page on its website

: Koo app celebrates India's 74th Republic Day with #TogetherWeKoo campaign

: Microsoft invests $10 billion in OpenAI to accelerate AI breakthroughs and deploy them on Azure

Ad Craft

KEI Wires and Cables strengthens ambitions of young India in its new ad

: Star Sports hails the Women in Blue ahead of ICC Women’s T20 World Cup 2023 in its new promo

: Nykaa Fashion’s campaign featuring Alaya F announces onboarding of fashion brand Cider on the platform

: Kurkure Playz’s second TVC introduces its latest flavour

Print

Drop amendments to IT Rules giving takedown powers to PIB: INS

: Business Today Banking and Economy Summit 2023 to set the theme for the industry in 2023

: We expect smaller advertisers to return in 2023: Sivakumar Sundaram of Times of India

Radio

Q3FY23: Radio City’s EBITDA grows 64% QoQ to reach Rs 14.5 crore

: Big FM successfully hosts the second edition of ‘Big Marathi Entertainment Awards’

: Big FM sheds light on road safety through ‘Our Life Matters’ campaign

OTT

The Great Khali builds the hype for Disney+ Hotstar for its release of “Black Panther: Wakanda Forever”

: Netflix’s The Elephant Whisperers bags nomination at 95th Oscars

: IPL 2023: Here’s what brands will have to shell out to advertise on JioCinema

Interviews

Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India’s Shekhar Banerjee

: Agency leaders must stand firm and correct the narrative in the ad industry: Santosh Padhi

: Using creativity and capitalism, brands can work for socialism and leave the world a better place: Dheeraj Sinha

: W+K India won’t be a ‘free for all’ kind of agency: Santosh Padhi of Wieden+Kennedy

: We are looking to grow and drive our preventive footprint in addition to corrective footprint in 2023: Manisha Kapoor, CEO and SG, ASCI

Guest Times

Revolutionise your search: Discover how AI is changing the game

: How Generative AI will be a boon for the ‘original’ creative economy

: D2C brands: 2022 year it was and 2023 future it holds

: An integrated approach to creativity in 2023

: Will Predictive Analytics disrupt marketing in 2023?

Commentary

Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?

: Commentary: Why News channels must uphold sanctity of BARC viewership data

: Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?

: Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI