Advertising

• Bringing the ‘Longhand’ back in ad copy – and how!
  This unique initiative by a young Ogilvy Copywriter, Bodhisatwa Dasgupta, is aimed at reviving the dying craft of writing long copy ads. And it has been endorsed by the likes of Sir Martin Sorrell, Neil French and Indra Sinha
  
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• Cannes Lions announces Press, Outdoor, Media and Direct juries
  Raj Kamble, Sudha Natrajan, Manish Bhatt and Vikram Gaekwad have been named on these juries
  
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• TBWA to handle creative duties of Fa
  The agency, which also handles Jyothy Labs’ Pril brand, was given the business without any pitch process
  
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• BBH India wins creative mandate for Skoda
  The incumbent agency on the account was Saatchi & Saatchi
  
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• Pradeep Guha elected Chairman of AFAA
  He was unanimously elected for a period of four years to head the Executive Committee at a meeting held on March 18 in Pattaya, Thailand
  
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• Cannes Lions 2012 extends entry deadline to April 6
  This is the second two-week extension after the original deadline of March 9
  
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• BMB India wins O-Six Travel & Hospitality business
  Leapfrog Holidays and 360 Himalaya, brands of O-Six Travel & Hospitality, have been in the business for six years, making the world accessible to thousands of clients with great holiday experiences
  
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• Indian tally at ADFEST 2012 goes up to 27 with 3 Film Lotus
  Creativeland Asia, O&M and Happy Creative Services add one Silver Lotus each in Film category on concluding day
  
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• Piyush Pandey to receive 2012 Clio Lifetime Achievement Award
  First South Asian to receive this prestigious award. Previous honorees include the likes of Neil French, Sir John Hegarty, Bob Isherwood and Dan Wieden
  
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• Bates’ Dheeraj Sinha to speak at Harvard India Conference
  He will lead the panel ‘Serving the Indian masses’ that will share insights around the challenges and opportunities for consumer companies in India
  
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