Noise eliminates boAt’s comparative ‘noise’ with rebuttal to ‘think’

Delhi: Following the comparative advertisement by boAt that pitted itself against Apple and Noise, its competitor brands; Noise has taken to X (formerly Twitter) with a rebuttal. 

In its latest tweet, Noise has added a slight change to boAt’s original ad by striking out both ‘different’ and ‘better’ and adding the line, ‘Maybe you should think.’

Eliminating unwanted disturbances since Day One.#SayNoToDopes pic.twitter.com/qwzcLs1qz5

— Noise (@gonoise) April 2, 2024

Netizens who have long been expecting the brands to respond, call it a creative move while some speculate that the brand should have taken the high road and dealt with it with ignorance. 

One of the users exclaimed, “Move over fanboys, it's time to fan the flames of wisdom! Let's think through,” drawing connection with boAt’s original tagline that said, ‘don’t be a fanboy, be a boAthead.’ 

Move over fanboys, it's time to fan the flames of wisdom! 🔥 Let's think through. pic.twitter.com/VzOWMstK1V

— Vikas Katewa (@vikaskatewa4) April 3, 2024