New Delhi: Moneycontrol on Tuesday said it has strengthened its position as India’s premier business news platform, once again beating The Economic Times comprehensively across all digital metrics.
Quoting Comscore data for February 2024 (India ComScore MMX), Moneycontrol said it has the largest number of Unique Visitors (UVs), 28.46 million, beating ET, which had 27.1 million UVs.
“Moneycontrol also maintained its massive lead in page views (512 million) and time spent (667 million minutes),” the platform said.
“In comparison, EconomicTimes.com managed to capture only 179 million page views in February. Its time spent also significantly lagged behind at just 189 million minutes,” said Moneycontrol.
Both PVs and time spent are crucial parameters for media planners and advertisers who always choose platforms with better stickiness.
It also showcases the reader’s trust, who’s consuming a lot more content of Moneycontrol as compared to ET.
Moneycontrol also said that it had been leading the race when it comes to breaking important business stories.
“The business news platform has been the preferred choice of industry leaders from corporate India, startup world and stock markets,” Moneycontrol said.
"Moneycontrol's continuing leadership in digital business news, across every single metric, is an outcome of our relentless focus on top-class journalism, said Nalin Mehta, Managing Editor, Moneycontrol. "We are deeply thankful to our readers for their vote of confidence in our work as we focus on redefining business news in India."
Moneycontrol said that its paid subscription-based service MC Pro has also exceeded seven lakh paying subscribers.
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