'Zee Family Pack’ to provide US access to South Asian entertainment on YouTube TV

Delhi: Asia TV USA and YouTube TV have announced the launch of 18 channels from Zee Entertainment in the USA. This partnership marks a significant milestone in catering to the diverse needs of the South Asian population in the USA, particularly regional language speakers such as Telugu, Tamil, Kannada, Marathi etc.

This introduces a total of 17 additional Zee channels, including channels such as Zee Cinema, &TV, Zee Bangla, Zee Tamil, Zee Telugu, Zee Kannada, Zee Keralam, Zee Marathi, Zee Punjabi, Zee World, and others.

Punit Misra, President of Content and International Markets at Zee Entertainment Enterprises., emphasised the significance of the U.S. market within Zee’s global strategy. 

He said, “The rising South Asian population in the U.S. not only underscores our commitment but also presents a unique prospect for us to fulfil the evolving content preferences of this expanding demographic in the U.S. The strategic partnership with YouTube TV will enable viewers in the USA, access to a vast repertoire of rich, multilingual content from India showcasing the Country’s culture and traditions, ensuring an immersive and fulfilling viewing experience for consumers.”

Emphasising the importance of this alliance, Ashok Namboodiri, Chief Business Officer for International Business at Zee Entertainment Enterprises, affirmed, 'Our partnership is pivotal in realising our growth objectives in the U.S., guaranteeing the provision of a diverse range of entertainment options specifically curated for the South Asian audiences subscribing to YouTube TV.”