Indiatimes embarks on new content creation journey with Indiatimes 2.0

Delhi: Indiatimes, the lifestyle brand of Times Internet has embarked on a new content creation journey with Indiatimes 2.0.

The brand's new avatar aims to become a social-savvy brand and spark thoughts, ignite debates, and foster meaningful conversations. 

Indiatimes aims to buzz with a new style and format of content, blending humour and quirkiness with narratives. 

Abhijeet Anand, Business Head of Indiatimes, expressed his enthusiasm for this transformative journey, stating, "As the premier lifestyle platform under Times Internet, Indiatimes has always been at the forefront of creating trendsetting narratives that resonate with the nation's youth. This metamorphosis marks our most thrilling chapter yet, as we strive to set new trends with unprecedented vigour to engage with our audience like never before. As we embark on the journey for Indiatimes 2.0, we have a robust pipeline of IPs (Intellectual Properties) centred around themes such as “Make in India” (showcasing India’s rich cultural heritage and innovation on a global scale), education and personal finance." 

The platform's new coverage will deliver the latest stories from fields such as lifestyle, tech, travel, personal finance, entertainment and auto.