Aabha Sachdev joins The Times of India as Brand Head – TIMS

Delhi: Aabha Sachdev has joined The Times of India as Brand Head – TIMS. In her new role at BCCL, Sachdev will be responsible for driving brand strategy and initiatives for all TIMS Editions.

A Commerce graduate from Symbiosis College of Arts and Commerce, Pune and an MBA in Marketing from the University of Pune, Sachdev has more than two decades of experience in the media industry, having worked in various roles at leading organizations such as Sony Pictures Networks, Disney UTV Studios, and STAR India.

In her last assignment as Head - Corporate Brand Marketing at Sony Pictures Networks, Sachdev was instrumental in steering Sony’s Network level re-branding exercise ensuring a brand presence among stakeholders and platforms.