Svish onboards Shikhar Dhawan as brand ambassador

Delhi: Svish, a D2C brand in men’s grooming and hygiene,  has announced its collaboration with Indian cricketer Shikhar Dhawan. Dhawan is not  only investing in Svish but is also assuming the role of its esteemed brand ambassador. 

Dhawan said, "I am delighted to embark on this  exciting journey with Svish. Their commitment to innovation and quality aligns perfectly with my  values. As an athlete, grooming is essential, and I am thrilled to endorse a brand that offers such  exceptional products.”

Welcoming Dhawan to the Svish family, Jaideep Mahajan, Co-founder of Svish, expressed, "Dhawan's association with Svish brings an invaluable dimension to our brand. His relevance and  reach in the public domain make him the perfect ambassador for our mission to redefine grooming  and hygiene standards. We are excited to have him on board." 

The recent investment round was led by Ruchirans Jaipuria and included undisclosed sums from Dhawan and others. 

Commenting on the distribution and growth strategy, Manan Chawla, Director of Sales at Svish,  emphasised, "Our partnership with quick commerce platforms like Blinkit and Zepto is pivotal,  reducing delivery time to 10-30 minutes in major cities for swift access to our grooming solutions." 

Amitesh Shah, Group CEO of Da-One Group, said, "Shikhar Dhawan's partnership with Svish marks a strategic alignment of values and vision. We at  Da-One are keen to engage with exciting startups like Svish and Shikhar's endorsement not only  adds star power but also validates Svish's commitment to quality and innovation. It's a win-win  situation for both parties.”