Delhi: On April Fool's Day, brands take the opportunity to showcase their playful side, aiming to spread joy and laughter through vibrant campaigns.
From introducing products like "Brain Balm" and "Crime Thriller for animals" to showcasing innovations like "Non-Stub furniture," brands showcased their creativity to playfully deceive consumers.
Here are some notable examples from this year where brands lured consumers with enticing offers, only to reveal later that it was all just a prank.
Pepperfry
Pepperfry added a dose of “humour and relief” to April Fools' Day with its latest campaign on "Non-Stub" Furniture. The brand vouched for a world where your furniture could predict and warn you of impending toe collision only to turn “winces into chuckles”.
Ixigo & AbhiBus
Ixigo & AbhiBus has launched an April Fools Campaign by innovating new technology for travellers to capture their moments with its new drone selfie stick called “FLYFIE”.
Farmley
Farmley launched Brain Balm - a "memory boosting” roll-on balm made with almonds "No More Forgetting a Thousand Passwords Again" and "No More Forgetting to Soak Almonds in the Night," preached the brand to playfully remind people who often overlooked the health benefits of almonds for memory enhancement.
Bingo! Mad Angles launched “Phool & Kranti”, the brand created a ‘Mad Angles Phool’ GIF which people can access by typing “April Phools Day” into the GIF section of their Whatsapp, Instagram, and Facebook Keyboards. “Now, you can “Phool” the pranksters too, figuratively and literally,” said the brand
Blinkit launched a video reel showing the return of the “classic” Cadbury bytes, a popular bite-sized snack but only to trick social media users into thinking that Cadbury was genuinely reintroducing the beloved snack. They later shared an audio recording from a spoof account named “cadburibites”
Prime Video unveiled a Jaggu Dada Mode, a faux feature that allows users to watch their favourite shows and movies in the iconic vocabulary of the legendary Jackie Shroff a.k.a Jaggu Dada. The playful hoax gave the audiences a glimpse of what their favourite shows and movies would sound like with this mode turned on, with Jaggu Dada’s dub lending a hilarious touch to each scene. Featuring Jackie Shroff, the campaign is written and conceptualized by Bare Bones Collective.
/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
/bmi/media/member_avatars/bmi-visual.jpg )
Follow Us/bmi/media/media_files/sFygwa69iYGkQqnIAjsX.jpg)