ProjectX collaborates with mFilterIt for comprehensive adtech solutions

Delhi: ProjectX, a brand-tech company part of Abdul Latif Jameel, announced a strategic representation with mFilterIt, an ad fraud prevention and brand safety solutions company. 

Through this collaboration, ProjectX aims to leverage mFilterIt’s tech capabilities to innovate comprehensive ad tech solutions that safeguard the digital landscape for its brands. This includes ad traffic validation, brand protection suite, global e-commerce intelligence, Direct Carrier Billing (DCB), Value-added Services (VAS), and anti-fraud solutions.  

Additionally, ProjectX will promote mFilterIt’s innovative suite of tools and services to brands in the MENA region with whom it works.  

Ramzi Dargham, CEO of ProjectX said, “ProjectX combines the right methodology and technology needed to build and transform brands for future success. We provide tailored advisory services, including growth-focused strategies and tech stack recommendations based on a data-first approach. Through our collaboration with mFilterIt, we look forward to creating a transparent digital ecosystem for the MENA region’s clients.” 

Amit Relan, CEO of mFilterIt, said, “As we witness the ever-evolving landscape of the digital world, it becomes imperative to fortify our defenses against potential threats. Our agreed representation by ProjectX represents a significant step towards creating a more secure and transparent digital ecosystem. Together, we aim to empower businesses and protect their online assets, fostering a climate of trust and reliability.”