Brand infringement notices go down by 30% since 2020: Amazon's brand protection report

Delhi: Amazon, in its fourth annual Brand Protection Report, underscores combating counterfeit products on its platform. The report outlines key strategies instrumental in driving counterfeit goods to zero.

Amazon's seller verification process utilises advanced technologies such as document forgery detection and image verification to authenticate government-issued identity documents. These innovations have deterred bad actors from creating new selling accounts, with over 700,000 attempts thwarted in 2023.

Amazon’s brand protection systems utilise thousands of signals, including data from enrolled brands, to systematically detect infringement. Despite a significant increase in products available for sale, the number of valid notices of infringement submitted by brands has decreased by over 30% since 2020.

Through its Counterfeit Crimes Unit, Amazon has pursued over 21,000 bad actors through litigation and criminal referrals, resulting in the identification and disposal of over 7 million counterfeit products in 2023. Strengthened cross-border collaboration with Chinese law enforcement has also resulted in successful raid actions and numerous criminal convictions.

Amazon has partnered with industry experts and associations to raise awareness. Initiatives such as the Unreal Campaign Challenge, in partnership with the International Trademark Association and DECA, aim to educate consumers about the dangers of purchasing counterfeit products. The challenge reached over 177,000 global DECA members, fostering greater awareness among young consumers.

The company emphasised that partnerships with brands, associations, policymakers, law enforcement, and others are crucial in driving counterfeit goods to zero.