Zepto-Simpl duo foray into meme culture to highlight their ‘instant checkout with fastest deliveries’

Delhi: Zepto, India’s quick commerce service, and Simpl, India’s Checkout Network, have engaged in a friendly billboard banter with their #SabseTezCampaign, aimed to highlight their combination of Instant Checkout and Fastest Deliveries. 

The billboards, put up at Karol Bagh and Gurgaon- sector 66 in Delhi-NCR, tap into meme culture with references to Bollywood dialogues and one liners from stand-up comedy such as “Aao kabhi haveli pe” and “Mai kya job chhod doon.”

The campaign aims to highlight the benefits of an online kirana store and a unique khata-like experience online.

Commenting on the marketing campaign, Chandan Mendiratta, Chief Brand Officer, Zepto, said, “Fast checkouts with Simpl and Fast Delivery with Zepto is truly a match made in heaven. It's a great example of two brands that uphold convenience and speed as their values coming together. It was great to see our tone of voice also matching over and above our values. However, we still can’t agree on #SabseTezKaun!”. 

Abhishek Rane, Vice-President, Marketing, Simpl said, “As new-age brands, we bring a judicious mix of traditional kirana and khata-like experience online and are highlighting its relevance for today’s customers through our #SabseTezKaun campaign. The speed and convenience that customers get with Zepto and Simpl’s partnership is unparalleled and we are excited to celebrate this with quick-witted billboard ads. By engaging in this playful banter in the physical world and amplifying it in the online world, we are tapping all relevant channels to keep our customers engaged.”