Delhi: Gearing up for the festival of colours, brands have gone all out to take different angles surrounding the festival of Holi. While some took the romantic route of sharing colours with special ones, others took the route of bonding over music and spreading awareness.
This Holi week, BestMediaInfo has curated work done by Parle G, Noise, Haldirams, Juice, Crocs, The House of McDowells, Coke Studio and Fortune.
1. Parle G brings nostalgia to holi celebrations
Conceptualised and crafted by Thought Blurb Communications, the campaign portrays the story of a young couple, new to the city of Varanasi, celebrating their first Holi away from home. The film portrays the longing of family that people experience after moving into other cities, especially around festivals. It also showcases the beautiful nature of human relationships in India, where the larger community of friends and neighbours become a part of the extended family.
The film walks the viewer through the journey of the protagonist as she witnesses families enjoying the festival of Holi, reminiscing cherished memories of the festivities with her family. As the film unfolds, she and her husband are warmly invited to partake in the joyous celebration of Holi with the community. The campaign yet again spotlights the powerful message, "Parle-G Genius wohi, jo auron ke khushi mein paye apni khushi," reminding viewers that true happiness comes from spreading joy to others.
2. Noise and Idris Ahmed capture colours of Holi
Under the resounding banner of 'Noise of India' the brand celebrates every heartbeat that echoes the pulse of the nation. From the exhilarating burst of colours during Holi to the rhythmic beats of dhol resonating through the streets, every celebration becomes a symphony of joyous Noise that reverberates across the land.
Idris Ahmed's distinctive style and unmatched credibility as a photographer made him the natural choice for Noise to partner for the campaign.
On the heels of one of India’s most joyous festivals, Noise is encouraging users to immerse themselves in the spirit of the festival through the lens of Idris, capturing the essence of Holi's vibrancy and joy in stunning watch faces.
3. Haldirams adds love to the festival of colours
The short film follows a young boy's relentless pursuit of his fondness for a girl amidst the colourful chaos of Holi. Dodging playful relatives and neighbours, he shares Haldiram's Thandai, Gujiya and snacks with everyone he encounters, saving the last one for his beloved. Ultimately, he gets smeared by colour for season’s first by the girl. The film concludes with the tagline "Khulke Khilao Holi," inviting everyone to immerse themselves fully in the joy of Holi.”
4. Juice cosmetics promote safe makeup as ‘har colour’ is safe
Juice Cosmetics illuminate their diverse range of makeup products under the banner "Her Colour Supersafe" to illustrate that safety and vibrancy go hand in hand.
Drawing parallels between colours and makeup heightening the appearance of our skin, the brand film beautifully captures the sense of comfort and assurance one seeks while picking out makeup or colors.
5. Crocs ignites Holi spirit in self love inducing film of #ComeAsYouAre
The campaign embraced the spirit of #ComeAsYouAre, aiming to celebrate individuality and self-expression, combined with the collective jubilation of Holi – a festival that epitomises hues of togetherness and joy.
Conceptualised and produced by Supari Studios, the campaign film features Raina and Thadani in a spirited celebration. From friendly excitement to spontaneous dance-offs, the film highlights the functionality and style of Crocs as the accessory for a festival like Holi. Amidst a montage of thandai, jalebis, and festive revelry, the video concludes with Crocs adorned in Holi colours, symbolising the aftermath, as Raina, Thadani, and their friends relax.
6. The House of McDowell’s Soda colours festive atmosphere with camaraderie featuring remix of ‘Rang Barse’
This version of the classic Bollywood song “Rang Barse '' featuring musicians King and Karan Kanchan is not merely a remix. It's a tribute to the bonds of friendship. The song aims to capture the essence of “Yaaron Waali Baat'' through its tunes, lyrics, and beats, expressing the possibilities that unfold through small yet meaningful gestures.
The song's narrative unfolds amidst the atmosphere of celebration, where a group of friends eagerly enter the scene. The music pulsates and the colours swirl around them as the crowd erupts into dance. Amidst this, the protagonist's goofy moves capture the spotlight as laughter fills the room heightening his self-consciousness. Sensing this, his friends join in with unabashed enthusiasm.
The song conveys a message that the perception of oneself is often coloured by self-doubt. However, it is through the unwavering support of friends that one finds the strength to embrace authenticity.
7. Coke Studios brings Holi Re Rasiya
Coke Studio Bharat released its second celebratory track ‘Holi Re Rasiya’ ahead of the festival. The song features Maithili Thakur’s soulful voice, Ravi Kishan’s playfulness alongside Seedhe Maut’s rap. The track aims to light up the dance floors during the Holi celebrations.
For the track, musician-songwriter Ankur has collaborated with a think-tank including poet-lyricist-scriptwriter Kausar Munir along with national award-winning sound engineer and music producer Kj Singh.
8. "Holi ke rang, Fortune ke sang” embraces healthy eating with colours
Adani Wilmar's latest campaign, "Holi ke rang, Fortune ke sang," embraces the vibrant spirit of the festival across the Hindi-speaking market. Crafted by Ogilvy India, the 70-second digital film beautifully captures the essence of Holi, transitioning from lively street festivities to heartfelt moments in the kitchen. Highlighting Fortune products such as kachi ghani mustard oil and sunflower oil, the film showcases the preparation of traditional Holi delicacies, symbolising the festival's deep-rooted significance in Indian households. This campaign not only emphasises Fortune's dedication to tradition and family values but also invites everyone to celebrate Holi in their own unique way with Fortune by their side.
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