Times Prime billboard oozes creative in OOH to depict ‘overflowing membership benefits

Delhi: Times Prime revealed a new billboard on the Mumbai Sea Link. Measuring 40x40 feet, the billboard declared, "The board ran out of space but our membership has more," depicting a strategy to show that there is an expansive range of benefits that Times Prime offers.

According to the media release, the design of the Times Prime billboard was intentionally created to visually depict that the benefits offered by the membership cannot be confined to a traditional billboard. 

Times Prime stated that this is to encourage passersby to explore the possibilities that come with it to drive more engagement.