The One Show 2024: Leo Burnett secures 12 finalists; Ogilvy India earns 8

Delhi: The One Club for Creativity has unveiled the global finalists for The One Show 2024, with 28 entries hailing from India.

Leading the country is Leo Burnett India Mumbai with 12 finalists, including four each for Lay’s India “Lay’s Smart Farm” and Ikea “Skip Ads That Save Time”.  The agency also has two for Lay’s India “The Biochar Project”, and one each for IKEA's “Desktop Ads” and Oreo's “Oreo #BringBack2011”.

With eight One Show 2024 finalists is Ogilvy India Mumbai, including six for “Megh Santoor” on behalf of Brooke Bond Taj Mahal Tea, and two for Vodafone Idea “Vi Human Network Testing Network”.

VML India Mumbai has four finalists, all for The Times of India “#UnplasticIndia”.

Other One Show 2024 finalists from India are Brand David Mumbai with two for Colgate Palmolive India “The Sweet Truth”, and one each for BBDO India Mumbai “Ralco No Pressure Delivery” for Ralson India, and DDB Mudra Group Mumbai “Words Of Pride” on behalf of Disney Star.

This year’s global jury selected a total of 1,794 finalists from 50 countries.  The complete searchable list of finalists for The One Show 2024 is available here.

Globally, FCB New York leads the world with 50 finalists, including 45 for “Dreamcaster” on behalf of AB InBev, Michelob ULTRA. “Dreamcaster” is also the entry with the most finalists selections. 

All finalists will win Gold, Silver, or Bronze Pencils or Merits, to be announced on May 16 and celebrated at The One Show 2024 awards ceremony on May 17, 2024, at Cipriani Wall Street in New York during Creative Week.