Slice celebrates chaos of juicy mangoes with Kiara Advani

Delhi: Slice has teamed up with brand ambassador Kiara Advani to unveil its enticing summer campaign 'Ras Aisa Ki Bas Na Chalega.' 

The film opens with Advani preparing to dazzle the ramp, her attention unexpectedly stolen by a Slice bottle backstage. Enthralled by the mango allure, she grabs it, immersing herself in its unmatched temptation. 

In a surprising twist, a picture of a mango in the bottle comes alive and transforms into a real one, leaving her in awe. Advani enchants the crew and audience by indulging in the charm of the mango flavour with Slice, culminating in a moment on the ramp where she relishes and savours Slice, declaring 'Ras Aisa Ki Bas Na Chalega.'

In a whirlwind of colour and flavour, the TVC celebrates the chaos and indulgence of biting into a juicy mango. 

Speaking on the campaign, Anuj Goyal, Associate Director, Slice and Tropicana, PepsiCo India, said, “As a brand, Slice is profoundly treasured in the Indian market, striving to provide the closest taste to the authentic mango experience. Our latest summer campaign reflects the quintessential Slice approach to savouring the mango journey. The TVC revels in the delightful messiness and pure indulgence of savouring a mango, emphasising how Slice embodies the true essence of the real mango experience, free from any constraints or inhibitions. Kiara’s captivating personality and on-screen presence have impeccably elevated the film, embodying an irresistible allure synonymous with Slice's brand persona. We are confident that the new film will deeply resonate with our consumers, aspiring for Slice to become their preferred summer beverage this season."

Commenting on the film, Advani, said, “Collaborating with Slice is always a pleasure; their campaigns are incredibly captivating, entertaining, and timeless. This film holds a special place in my heart as it beautifully captures the irresistible allure of mangos, urging everyone to indulge and immerse themselves in its flavour with Slice. I'm thrilled for my fans to experience the film and join me in embracing the mango season with Slice.” 

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Credits:

Creative Agency: Knock Knock

Creative and account management: Sumati Singh & Harjot Narang