Simpolo serves food on tiles for Gujarat Titans players

Delhi: This IPL season, Simpolo has teamed up with Sideways to launch the 'Tile Ho Toh Simpolo' campaign, highlighting their patented iM+ technology. To amplify its message, Simpolo leverages its ongoing partnership with Gujarat Titans, featuring cricket stars like Shubhman Gill, Kane Williamson, and Rahul Tewatia.

Conceptualised by Sideways, the story starts with Williamson being puzzled to see food served on a tile. Gill joins in, mentioning the tile is antibacterial, and Tewatia adds that it's also scratch-resistant. Despite these explanations, Williamson is still confused by the use of a tile as a plate until Gill reveals with a cheeky comment that it's all part of an advertisement for Simpolo tiles. The ad concludes with stylish visuals of the tiles, highlighting Simpolo tiles made with iM+ technology.

Bharat Aghara, the Chief Marketing Officer of Simpolo Tiles and Bathware, expressed, "We are thrilled to join forces again with Gujarat Titans, a symbol of excellence in their field. This partnership signifies the combination of domain expertise and visionary leadership, propelling us towards new horizons of success while reaffirming our steadfast commitment to delivering unparalleled quality. "Our patented iM+ Technology enhances room aesthetics, ensures a healthy and bacteria-free environment and our stain-repellent feature provides customers with the freedom to live comfortably without worrying about stains compromising its beauty. This embodies Simpolo's commitment to simplifying & enriching the overall quality of life.”

Abhijit Avasthi, Founder, Sideways, said, “The Simpolo and GT association is a match of two class acts. The challenge was to bring alive the compelling functional attributes of premium Simpolo tiles in an engaging manner using the GT players, in a really short duration. I hope we have managed to do that.”

Client 

Bharat Aghara 

Chief Marketing Officer

Ashish Bapodariya 

Publicity Manager 

Deep Aghara 

Marketing Manager

Agency 

Leadership Team: Abhijit Avasthi, Sonali Sehgal

Creative Head: Sameer Sojwal, Nilay Moonje, 

Creative team: Prashant Sinha, Vaibhav Patil, Anish Das, Aakruti Bhatt, Deepika Narvekar

Account Management: Vanita D’Mello , Suraj Das, Farzaad Dastoor

Strategy: Siddharth Mohanty, Madhav Joshi 

Production House: Superfly Films 

Director- Kopal Naithani

Producer- Tarun Bali

DOP- Rajesh Nare

Production Designer- Urvi Ashar

Editor - Jayant Tiwari

Music Director- Amain Pant

Post Producer - Mithun Bangera