Prega News encourages freedom of choice in family planning

Delhi: Prega News, the pregnancy test kit brand from Mankind Pharma has released its new campaign titled #LetThemDecide. 

Prega News has also launched an OOH campaign "Deciding Benches" across the city of Delhi, inviting individuals to stand up for freedom of choice in family planning on the occasion of Mother’s Day. 

 

#LetThemDecide aims to delve into the societal pressures faced by couples regarding family planning decisions. The campaign emphasises the significance of empowering couples to make deeply personal choices without external coercion or judgment. 

The OOH campaign includes strategically placed benches in parks, malls, and other public spaces.

The benches had two sides representing different perspectives on family planning. One side supported a couple's decision in determining the number of children, emphasising personal choice and respect. The other side represented traditional family decisions, underscoring the importance of a family's collective choice. By simply sitting on the bench, participants could voice their support for couples' autonomy in deciding the number of children they want, challenging societal norms and promoting respect for personal choices. 

Joy Chatterjee, Associate Vice President, Sales and Marketing Head, Consumer Business Unit, Mankind Pharma, said, “With 'Deciding Benches,' we are sparking a vital conversation, empowering couples and families to make their own decisions regarding family size. This initiative challenges conventional norms and fosters acceptance of personal choices. Women have long faced undue pressures due to societal and familial expectations in this deeply personal matter. By introducing 'Deciding Benches,' Prega News is promoting open discussions across India, shifting the focus from pressure to support for family planning choices of a couple. A content mother contributes significantly to a harmonious family dynamic, and this Mother’s Day, we are honoring mothers' strength and love while standing by them in their family planning journey."