Delhi: Nippon Paint has launched a campaign titled #TamizhanDa, aimed to celebrate the remarkable talent and strong spirit that define Tamil Nadu's cricketers.
The #TamizhanDa campaign aimed to express pride in being a brand born and #MadeinTamilNadu.
The heart of the campaign lies in a television commercial featuring Dinesh Karthik, Washington Sundar, and Sai Sudharshan. Speaking about the campaign Mahesh Anand, President, Nippon Paint India (Decorative), said, “Being a brand made and bred in Tamil Nadu fills us with pride. We're honoured to partner with the state's cricket heroes. By celebrating their achievements, we celebrate the spirit of Tamil Nadu. Their dedication, talent, and fighting spirit reflect what we admire and incorporate into our work ethic. The #TamizhanDa campaign is our tribute to Tamil Nadu and its cricket fans, strengthening our connection with the state.”