Melt for Pizza Hut's Melts that deliver ‘No Interruption, Only Satisfaction’

Delhi: Pizza Hut has forayed into a new category in India with the launch of Melts. According to the brand’s press statement, Melts is a meal option, featuring a thin and crispy crust, folded over and loaded with fillings, cheese and sauce. 

Aiming to highlight the versatility of Melts, Pizza Hut rolled out a slice of life ‘No Interruption, Only Satisfaction’ campaign.

The ‘No Interruption, Only Satisfaction’ campaign film opens with a spotlight on Melts. The film then cuts to various situations showing people holding and enjoying Melts with one hand while they simultaneously play a video game, shuffle songs as a DJ at a party or do the viral ‘Moye moye’ hook step – all without missing a beat. 

Talking about the campaign, Aanandita Datta, Chief Marketing Officer, Pizza Hut India, said, “As meal-times get blurred and lifestyles get busier, consumers increasingly look for options that seamlessly blend into their lifestyle. The 'No Interruption, Only Satisfaction' campaign brilliantly captures this sentiment and showcases Melts as the ultimate choice for individuals on the move. Melts is a product unlike any we have ever had in India and marks our entry into a brand-new category. The variety of flavours and a great value price point will surely delight and surprise our customers.”

The ‘No Interruption, Only Satisfaction’ film has been conceptualised and shot by CreativeLand Asia and will be promoted on TV and through digital films in Indian languages. 

To further connect with a savvy, young audience, the brand has also collaborated with Playground, India’s first gaming reality show aired on Amazon Mini TV, showcasing how Melts can enhance the gaming experience without interruptions, offering gamers a convenient and satisfying meal option.