Kriti Sanon and Babil Khan bring alive ‘Intelligence Meets Art’ for launch of motorola edge50 pro

Delhi: Motorola launched a TVC starring brand ambassador Kriti Sanon along with Babil Khan for the upcoming launch of their phone – the motorola edge50 pro.

This television commercial (TVC) aims to bring alive the magic when ‘Intelligence meets art’, featuring actress Sanon as her own-true self on a film set and actor Khan as the personification of moto AI. The commercial opens on a film set, where Sanon is seen wrapping up a shoot and is presented with the motorola edge50 pro. As she switches on this device, she brings alive a personification of moto AI that Khan plays, who soon becomes her AI companion. Sanon is seen immersed in adventure and the features of the motorola edge50 pro amidst cityscapes and carnivals.

Commenting on the commercial, Shivam Ranjan, Head of Marketing, APAC, Motorola, stated, “The motorola edge50 pro stands for the perfect fusion of intelligence (AI) and art. In order to bring this concept to live in our TVC, Kriti Sanon was undoubtedly the perfect fit to personify 'Art' that motorola edge50 pro brings to life with its design, premium finish and the world's first true colour display and camera. However, the motorola edge50 pro also brings an AI revolution with segment first AI features. This is where we found the perfect fit in Babil Khan who beautifully personified the moto AI, enabling us to explain the advanced AI features with ease. Khan’s new age appeal coupled with the passion for Motorola and exuberance to create the moto AI Ally ensured we brought alive the concept of creating magic with AI and Art.’

As we continue to grow exponentially, we are excited to deliver seamless user experiences to our customers and tap into new audiences to make an impact in their lives with our meaningful innovations and excellently crafted designs.”

Commenting on the collaboration, Sanon, Bollywood Actress and Motorola's brand ambassador said, “As an artist, the fusion of art with intelligence deeply resonates with me, and it has been incredibly fulfilling to delve into this theme for Motorola. I take pride in being associated with this iconic smartphone brand renowned for its meaningful innovation, disruptive designs and cutting-edge technology. Motorola encapsulates everything modern consumer’s desire: innovation, style, performance, and functionality. I am confident that the commercial will surely captivate the audience.”

Commenting on the collaboration, Khan, Bollywood Actor, said, “I am thrilled to be a part of a brand that has truly redefined innovation and design in smartphones and continues to resonate with all generations. With AI emerging as game changing technology, it was exhilarating to personify the moto AI Ally – representing the future of smartphone technology. I look forward to contributing to Motorola's continued success.”

Janmenjoy Mohanty- Chief Creative Officer, Dentsu Creative, said, “When Motorola asked us to pair intelligence with art, we decided to create a unique pairing that could bring this concept alive. Kriti and Babil take us on a trip to an AI-wonderland and allow us to discover this super-immersive phone and all that we can do with it – which is nothing short of magic!” 

Motorola is set to host the global first launch of the motorola edge50 pro, the latest addition to its franchise on April 3, 2024 in New Delhi.