Games24x7 amplifies fan engagement for IPL 2024 with 'My11Circle pe ek crore toh bas shuruwaat hai, socho..kitni badi baat hai!'

Delhi: Games24x7 has launched a new campaign by its fantasy sports platform, My11Circle. The campaign is titled 'My11Circle pe ek crore toh bas shuruwaat hai, socho..kitni badi baat hai!'

Hinting at a first prize that exceeds Rs 1 crore, this new brand campaign invites cricket fans to delve deeper into the performances of their selected players.

The campaign builds on the personas of My11Circle's brand ambassadors such as Saurav Ganguly, Shubman Gill, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, alongside recent additions Rinku Singh and Yashasvi Jaiswal.

My11Circle is IPL’s Official Partner and the title sponsor for Lucknow Super Giants.

The campaign will be launched across various platforms, including television via Star Sports, OTT through Jio Cinema, and various social media channels. Further, My11Circle, has also partnered with JioCinema as the presenting sponsor of the Jeeto Dhan Dhana Dhan.

Commenting on the campaign, Saroj Panigrahi, Chief Operating Officer of Games24x7, said, “This IPL season marks a significant milestone for us, as My11Circle proudly stands as the official partner of one of the grandest cricketing extravaganzas in the world. Leveraging our official partnership with IPL, title sponsorship of Lucknow Super Giants, and strategic collaborations with partners like JioCinema, and fan engagement activities, our campaign celebrates the tournament and offers various engagement avenues for our fans.  We are confident that this campaign will resonate with cricket enthusiasts nationwide, fostering a sense of excitement and anticipation around every match and every win."

https://www.youtube.com/watch?v=SHSgYy6ePgA&list=PLMvYyQ9hZKHhR6bLsfapo5VGSMJVKexWF