Eggoz urges golden yolk importance with ‘Anda Ho to Aisa’

Delhi: Eggoz has launched its new brand campaign, “Anda Ho to Aisa”, to inform the audience that organic yolk eggs are better and more nutritious. The brand also doubled down on free sampling, collaboration with influencers, and activating outlets both in general trade and modern trade. 

The brand stated that the deftly intriguing, Anda Ho to Aisa campaign conveys that orange yolk in an egg is the gold standard when it comes to benchmarking eggs, i.e., Orange Yolk = Better Nutrition. 

Talking about Eggoz’s new ad campaign, Abhishek Negi, brand’s CEO and Co-founder, said, “When it comes to eggs, what matters in terms of nutrition is what’s inside the egg once the shell is broken: the colour of the yolk, the quality of the albumen and how intact they are. Together, these factors are responsible for catering to consumers and providing them with the quality of eggs they deserve. Through this campaign, we want the consumers to start looking at the colour of the yolk and the quality of the eggs once the shell is cracked.”

“We are insanely driven when it comes to delivering quality, and we wanted to communicate this in a very concise manner through the Anda Ho to Aisa campaign,” Negi added.