Campa Cola and McCann Worldgroup India celebrate new India

Delhi: A new campaign for brand Campa attempts to re-introduce the brand to India. As Reliance Consumer Products scales up its operations, the brand film will be launched during the current IPL season, with media amplification planned across TV, Digital, Outdoor and Print.  

The film has been conceptualised by Prasoon Joshi and executed in collaboration with filmmaker Arun Gopalan and singer-composer Shankar Mahadevan. The song has also been penned by Joshi.

Joshi, writer and chief creative officer, McCann Worldgroup, said, “With this new creative the brand Campa looks to strike a chord with new emerging India who has self-belief and is restless to explore new horizons. It’s about pride in the indigenous and talent and determination to soar high.  This new India has a thirst which needs something special to quench it.” 

Ketan Mody, COO, Reliance Consumer Products, said,“This is the start of a journey for us, to provide the hard-working Indians with global quality products at affordable prices while celebrating their high aspirations in our communications.”

Credits:

Agency: McCann Worldgroup

Writer and Creative Director: Prasoon Joshi.

Creative team: Ashish Chakravarty (Head of Creative)

Sambit Mohanty (Creative Head, North & South),

Varun Popli (Sr Creative Director)

Strategic planning and management: 

Jitendra Dabas (Chief strategy officer)

Vishal Ahluwalia (Head of south operations)

Varghese John

Neha Saravanakumar

Chenna Sai Chandan Raj

Films: Jeet Kalra(head of films), Arshneet Bhumra