Bridgestone India showcases all-terrain tyre's features through “Trailblazing with Dueler A/T”

Delhi: Bridgestone India today, announced the launch of its new marketing campaign, “Trailblazing with Dueler A/T,” for the latest addition to its tyre lineup, the Bridgestone Dueler Tyre. 

The campaign aims to showcase the tire’s trailblazing capabilities through real-world scenarios and highlight the Dueler’s pattern design and traction features.

Deepak Gulati, Chief Marketing and Innovation Officer, Bridgestone India, said, “Our new Dueler Tyre is a testament to Bridgestone’s commitment to quality and innovation. The ‘Trailblazing with Dueler A/T’ campaign is designed to communicate the resilience and adaptability of our latest product. We’re excited to demonstrate how Dueler can enhance the driving experience for SUV owners across various terrains. The campaign highlights Bridgestone Dueler’s readiness to tackle challenges, whether navigating the busy streets of the city or traversing challenging off-road trails, making it the best choice for drivers seeking reliability and performance."

Bridgestone India Brand Ambassador P.V. Sindhu, said, “It is interesting that the Dueler drives are being done across a wide cross section of terrains. I can relate to that as no matter what, one must give their best. I’m sure the convoy will have a great time driving with Dueler A/T 002, across the scenic and diverse landscapes of our country. I’m proud to be associated with Bridgestone, a brand that consistently delivers on Quality and Performance.”

The brand will also be “Trailblazing with Dueler A/T”, a roadshow covering 6 states to engage ‘Bridgestone Select Dealers’ and consumers at the same time while demonstrating product performance. The flag-off will be done by Bridgestone brand ambassador Sindhu.