Boat pits itself against Apple and Noise in latest ad

Delhi: boAt has launched its latest marketing campaign, "Don't be a Fanboy, be a boAthead," launching during the IPL season. Partnering with the creative agency Moonshot, founded by Tanmay Bhat and Devaiah Bopanna, boAt throws a playful punch at the dominance of a certain, well-polished tech giant in the audio wearables market.

The campaign revolves around three advertisements featuring a family of devoted "Fanboys" interacting with a member who proudly identifies as a "boAthead." With witty banter and subtle jabs at the family’s preferred old i-brand features and products, the ads aim to effectively highlight the qualities of boAt's offerings. 

"Don't be a Fanboy, be a boAthead' captures the essence of boAt: fun, innovation, and delivering exceptional audio experiences," said Aman Gupta, Co-founder and CMO of boAt. "Join our vibrant boAthead community, embrace your unique style, and dive into a world of awesome audio with us."

boAt has also announced its association with two IPL teams - Gujarat Titans and Royal Challengers Bangalore.