Delhi: American Tourister India celebrated Pet Day with a paw-sitive campaign, aimed at celebrating furry companions who are not just a part of homes but also travel plans.
Conceptualised by Makani Creatives, the Pet Day campaign brings to focus a myriad of American Tourister bags through cute four-legged companions. The campaign films feature the dogs in their element, interacting with the stylish and colourful bags.
"At American Tourister, we firmly believe that every journey is elevated with a companion by your side, and it's even more delightful when that companion is furry," explained Pradnya Popade, Marketing Communications Head at Samsonite South Asia. "That's precisely why our luggage is meticulously designed to accommodate not just your belongings, but also your beloved pets, as your travel buddy on any adventure – whether it's a spontaneous weekend getaway or an epic cross-country road trip.”
"We wanted to create a campaign that not only highlights the American Tourister bags but also fosters a genuine connection with the audience since pets are an irreplaceable part of our lives, explained Chrisel Fonseca, Associate Creative Director at Makani Creatives. "By showcasing our bags and our furry friends in a fun and adorable way, we're confident that our campaign will win the hearts of viewers, pet lovers or otherwise.”
/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
/bmi/media/member_avatars/bmi-visual.jpg )
Follow Us/bmi/media/media_files/hSuUC4vw6OA8amEGTEQ0.jpg)