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When discovery, desire and decision collapse into a single scroll
Aug 21, 2025
10:18
IST
5 Min read
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Marketers weigh human touch over AI as the festive season begins
Aug 21, 2025
09:28
IST 3 Min read
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Marketers over-index on Google and Meta, but growth lies outside big tech: Moloco
Aug 21, 2025
10:19
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Doordarshan expands rural reach with 6 new channels and 17 upgrades after 2019
Aug 21, 2025
07:11
IST
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Online gaming ban will fuel black markets, aid foreign firms: PRAHAR
Aug 21, 2025
07:23
IST
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LS clears online gaming bill: Big jolt for endorsements, ad market and sports
Aug 20, 2025
18:45
IST
4 Min read
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Advertising
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80 dB Communications takes on PR mandate for Flam’s mixed reality platform
Aug 20, 2025
16:27
IST 2 Min read
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Govt acknowledges TRP-led sensationalism, backs reforms for fair competition
Aug 20, 2025
15:00
IST 2 Min read
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Ad Craft
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Tiger Shroff features in JioStar’s Pro Kabaddi League season 12 campaign
Aug 20, 2025
16:13
IST 2 Min read
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Cadbury Dairy Milk introduces Learners’ Pack to celebrate India’s languages
Aug 20, 2025
13:48
IST 2 Min read
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UNIQLO partners with Rahul Dravid to highlight dependable daily wear
Aug 19, 2025
10:10
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L’Oréal Paris and Aishwarya Rai Bachchan address self-worth in digital age
Aug 19, 2025
09:52
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2 Min read
Marketing
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When discovery, desire and decision collapse into a single scroll
Marketers call this the “messy middle”, a place where old rules of loyalty crumble and new behaviours emerge at breakneck speed. It is here that brands are learning to rethink how they stay visible, relevant and trusted
Aug 21, 2025
10:18
IST 5 Min read
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RMG ban will bleed Rs 2,000 crore from adex; sports most exposed
Aug 21, 2025
10:02
IST 3 Min read
Marketers weigh human touch over AI as the festive season begins
Aug 21, 2025
09:28
IST 3 Min read
Online gaming ban will fuel black markets, aid foreign firms: PRAHAR
Aug 21, 2025
07:23
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Television
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Doordarshan expands rural reach with 6 new channels and 17 upgrades after 2019
Aug 21, 2025
07:11
IST 2 Min read
Govt acknowledges TRP-led sensationalism, backs reforms for fair competition
Aug 20, 2025
15:00
IST 2 Min read
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Digital
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Jaimit Doshi launches AI-driven marketing startup Metuzi.ai
Aug 20, 2025
18:04
IST 2 Min read
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Shashi Tharoor urges regulation and taxation over blanket ban on online gaming
Aug 20, 2025
14:39
IST 1 Min read
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Print adex to grow 10–15% this festive season, led by tier 2–3 and regional markets
Aug 07, 2025
10:45
IST 5 Min read
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HT Media narrows Q1FY26 loss to Rs 11.37 crore; Print ad revenue at Rs 255 crore
Aug 05, 2025
15:43
IST 2 Min read
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Jagran Prakashan’s ad revenue rises 5% to Rs 311.6 crore in Q1 FY26
Jul 30, 2025
08:36
IST
1 Min read
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Radio
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FM Phase III auction: Malar Publications tops spend at Rs 17.23 cr, DB Corp wins most frequencies
Aug 13, 2025
18:44
IST 2 Min read
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Sunil Kumaran takes over as CEO of Big FM; Abe Thomas exits
Aug 08, 2025
10:15
IST 2 Min read
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Radio Mirchi parent ENIL slips into Rs 5.26 cr loss in Q1FY26 as ad revenue dips
Jul 31, 2025
16:04
IST
2 Min read
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Insights
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Marketers over-index on Google and Meta, but growth lies outside big tech: Moloco
The study highlights how advertisers who diversify beyond Google and Meta are seeing significantly higher returns, with India leading global trends in entertainment, gaming, and generative AI app engagement
Aug 21, 2025
10:19
IST 3 Min read
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Instagram explains how to avoid Apple’s service fee on boosted posts
Aug 17, 2025
14:21
IST 2 Min read
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WARC outlines themes behind Cannes Creative Effectiveness Lions 2025 winners
Aug 14, 2025
17:26
IST 2 Min read
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Google AI Overviews not hurting traffic, many marketers see gains: Report
Aug 13, 2025
11:43
IST
2 Min read
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Snapchat's 'Attention Advantage' report faces scrutiny from Indian advertisers
Aug 13, 2025
11:22
IST
4 Min read
Guest Times
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Teaching AI taste: Training algorithms to understand aesthetics, not just clicks
Aug 05, 2025
09:52
IST 4 Min read
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What marketers can learn from the sleeper hit ‘Saiyaara’
Jul 29, 2025
10:26
IST 3 Min read
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Partner Content
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Credit cards as the best travel loan: A solo traveller’s guide to smart spending
Jul 07, 2025
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6 tips for becoming a better fleet manager
May 12, 2025
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Feb 06, 2025
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