The Roadster Life Co has launched its new brand campaign, ‘Trends with Benefits’. The campaign features the brand’s new ambassadors, stand-up comedian, Zakir Khan, and Bollywood actor, Jacqueline Fernandez, and highlights its trend-first fashion offerings.
The two brand films along with multiple 10-15-seconders featuring Khan and Fernandez drive home the message of the brand injecting confidence and charisma into an individual’s persona through trend-first fashion, while highlighting the latest affordable trendy fashion for everyday and special occasions across men’s casual wear and women’s western wear at an affordable pricing.
The ad films featuring Khan and Fernandez take a storytelling route, placing trend-first fashion at its core. Set against the vibrant backdrop of Dubai’s landmark, Burj Khalifa, the opening frame captures Khan and Fernandez, surrounded by their respective friends, exuding style and enjoying the moment. A humorous twist unfolds at the exit - a luxurious car unexpectedly appears near Khan. The valet mistakenly assumes Khan to own this luxury car and extends the vehicle key to him, which he initially declines. However, as Fernandez approaches towards him, Khan accepts the car keys and offers her a ride. More impressed by Khan's fashion appearance than the car itself, Fernandez compliments him on his jacket. The scene transitions to both of them driving off in the car.
The scene then actually transitions into Khan's dream, abruptly ended by a doorbell, revealing him dressed identically to his dream self. He opens the door and finds Fernandez, irked by Khan parking his vehicle in her parking space. However, her mood shifts as she notices Khan's impeccable fashion, who is clad in a trendy grey-coloured jacket paired with blue denims from The Roadster Life Co. Her smile conveys approval, signaling her readiness to forgive the inconvenience.
Fernandez said, “Super stoked to be associated with The Roadster Life Co and to serve as the brand's first woman ambassador. With a personal preference for stylish yet comfortable fashion, The Roadster Life Co aligns perfectly with my fashion taste. As a brand with a thriving and loyal customer base, I am eager to extend its reach by making more trends accessible to my fans. Looking forward to this exciting journey.”
Khan said, “This collaboration holds special significance for me. It's more than just endorsing a brand; it's a partnership that resonates with my personal journey. In terms of my fashion preferences, I've always sought comfort in my style, and with The Roadster Life Co, I find exactly that - blend of trendiness, comfort, and quality. In every piece of The Roadster Life Co, I find a reflection of my story, and that, to me, is the true essence of this remarkable association.”
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