'#TakeMySpot,' urge RCB stars, in new film by 82.5 Communications and Himalaya

82.5 Communications has joined forces with Smriti Mandhana, Shreyanka Patil, and Richa Ghosh, along with Danish Sait, for a campaign during the WPL season.

#TakeMySpot features Smriti Mandhana, Shreyanka Patil, Richa Ghosh, and Danish Sait.

Conceptualised by the creative minds at 82.5 Communications, Bengaluru, this campaign aims to leverage the frenzy surrounding WPL. In the teaser film, the cricket stars sport caps branded with the hashtag, #TakeMySpot. Sait questions why these talented players would be willing to give up their spots. What's the game plan?

The reveal phase unveils the new player: Himalaya Dark Spot Clearing Turmeric Face Wash. So, it's not about giving up their spots on the team; it's about bidding farewell to pimple spots, sunspots and every other dark spot.

The campaign also features two reels.

Mayur Varma, Chief Creative Officer, 82.5 Communications India, expressed his excitement, stating, “We're thrilled to unveil this campaign featuring the talented trio—Smriti Mandhana, Shreyanka Patil, Richa Ghosh—alongside the popular comic, Danish Sait. We are hopeful that the campaign's fun-filled vibe will resonate with RCB fans and Himalaya users alike.”

Naveen Raman, Executive Vice President & Branch Head, 82.5 Communications India – South, added, “This collaboration is a game-changer. Bringing together RCB’s passionate fan base and Himalaya’s commitment to skincare, we’re proud to be a part of this winning partnership.”

Sangeetha Sampath and Ravikumar Cherussola, Executive Creative Directors, 82.5 Communications India – South, shared their thoughts, saying, "Crafting this campaign was an absolute joy. There was an unmatched vibrancy and fun to the campaign - with the players' energy and Danish Sait's humour. The playful wordplay on 'spot' adds a delightful twist, seamlessly integrating the product's benefits with engaging humour."

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Royal Challengers Bangalore (@royalchallengersbangalore)

Credits

Mayur Varma - CCO, 82.5 Communications

Naveen Raman - Executive Vice President & Branch Head, 82.5 Communications – South

Sangeetha Sampath- Executive Creative Director, 82.5 Communications – South

Ravikumar Cherussola- Executive Creative Director, 82.5 Communications – South

Vaishali Jain- Associate Creative Director

Antara Majumder- Creative Supervisor

Pramod Desai – Visualiser

Krittika Basu- Account Director

Traya Chowdhury- Group Account Manager

Bhavna Neelakantan- Vice President- Strategy

Info@BestMediaInfo.com